<p>In 2023, Dubai&#39;s hospitality industry continues to grow as leisure and business trips are on upward growth. At Al Habtoor City Collection, we started the year on a high note. In January, we hosted one of the largest pharmaceutical companies, which had a series of investigator meetings inviting health professionals from across the globe to attend. This event allocated 950 room nights for the month. Secondly, in February we hosted The Prime Minister&#39;s Office event, which focuses on the driver of leadership and excellence in the government through providing direct support to federal entities. This event has secured the complex more than 1000 rooms in the span of five days. Thirdly, the grand Vienna ball took place in March and was attended by the President of the Vienna Parliament. This year Ramadan started in Q1, which attracted many visitors and residents of the UAE, as we have an outdoor Ramadan tent, serving Ramadan delicacies with live stations. Lastly, The Arabian Travel Market which is to take place in May 2022 at the Dubai Trade Centre is a huge opportunity for our brand, where we get to position ourselves as &#39;The City of Dreams&#39;- since we have the capacity to hold groups of leisure travellers and MICE guests of over 1,000 rooms in a single property, with endless entertainment with over 30 dining destinations and bring life to the most magical vision. ATM is aimed at the hospitality industry and government decision-makers and provides industry news, products and educational content hosting more than 2,700 exhibitors from 83 different countries.</p><p>The pandemic negatively affected the hospitality and tourism industry. The layoff percentage was incredible. However, on the positive side, it has given the industry an opportunity to develop and provide better tourism products and experiences. Many businesses took the opportunity to create a better product and experience for future travellers during the time when there were not many travellers or guests. It gave the industry time to revisit and improve their marketing strategies. At Al Habtoor City Hotel Collection, we had a chance to hire the best talent post the pandemic, and it shows when a complex of 1,600 rooms is overbooked. UAE government&#39;s Covid-19 response plan and the hospitality industry&#39;s commitment to obey the government&#39;s health and safety protocols elevated the UAE&#39;s position as one of the safest countries in the world. In 2023, the Dubai hospitality sector boomed drastically and surpassed occupancy from pre-covid times. The hotels across Dubai are expected to reach over 80 per cent with a steady increase in the ADR and revenue. Currently, Al Habtoor City Hotel Collection has been at 100 per cent occupancy for almost a week in a row. Perfectly located by the arterial Sheikh Zayed Road and on the back of the Dubai Water Canal, Al Habtoor City Hotel Collection is highly accessible through Sheikh Zayed Road and sea through the exclusive RTA water taxis. Guests can enjoy over 30 entertainment venues, ranging from casual to fine dining including bars and live music, two tranquilising spas, three rooftop pools to beat the summer heat, a kids&#39; club- so when the kids are away, the parents can experience some we-time, including the miraculous La Perle - a Las Vegas style extravagant world-class water-themed show by Dragone. Not to forget the three majestic ballrooms where guests can enjoy a grand scale reception in true Dubai style.</p>

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