EAGER TO PLEASE
ELLE US|May 2023
Issey Miyake's trend-proof Pleats Please label is celebrating 30 years this month, and winning more young followers every day.
Diana Tsui
EAGER TO PLEASE

Here's a fashion riddle: Name a brand that's just as desirable to a Gen Z fashion lover as it is to a septuagenarian retiree. Pleats Please Issey Miyake, celebrating its 30th anniversary this month, has become exactly that-a line of amorphous, finely pleated, colorful garments that offer intergenerational appeal to creative types, young and old alike.

This story is from the May 2023 edition of ELLE US.

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