The hotel lobby gift shop was once a catchall for eminently skippable souvenirs. But lately, travelers to some of the world's most are coming something a cut above the standard souvenir T-shirt. "The age of the $40 Hawaiian shirt while staying in an $800-a-night room is gone," says Shane Fonner, a creative consultant for fashion and hospitality brands. And the pieces don't just offer fashion cred, but the cachet of something that's often impossible to find elsewhere-in other words, the ultimate status symbol.
Le Sirenuse, in Positano, operates Emporio Sirenuse, a line of swimwear, beach-friendly fashion, and home goods, while the Pellicano hotel group's brand extension Issimo offers a curated selection of Italian products and collaborations with Tanner Krolle, La DoubleJ, and Aquazzura. Guests at Dubai's Resort Bulgari can visit La Galleria, a concept store featuring homeware and design items, while the resort group Aman recently rolled out its own line of ready-to-wear and leather accessories. Even the signature serape-striped robes found at El Cosmico in Marfa, Texas, have become a cult favorite.
This story is from the November 2022 edition of ELLE US.
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This story is from the November 2022 edition of ELLE US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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