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The approach of this book "Entrepreneur Gita" is to take its readers on a journey where they can learn the nuances of setting up an industrial enterprise, step by step. It should help potential entrepreneurs identify entrepreneurial traits in themselves and potential collaborators, guide them through the opportunity selection process, explain the formalities for setting up an organization, explain basic financial terms while outlining various government initiatives encouraging entrepreneurship, and ultimately guide them to prepare bankable project reports. Concepts have been analysed, and frequently-encountered issues explained through illustrations from entrepreneurs' – and lenders' – experiences. This book will help anyone interested in setting up a 'Small' or 'Medium' enterprise.

Entrepreneur Gita Magazine Description:

The approach of this book "Entrepreneur Gita" is to take its readers on a journey where they can learn the nuances of setting up an industrial enterprise, step by step. It should help potential entrepreneurs identify entrepreneurial traits in themselves and potential collaborators, guide them through the opportunity selection process, explain the formalities for setting up an organization, explain basic financial terms while outlining various government initiatives encouraging entrepreneurship, and ultimately guide them to prepare bankable project reports. Concepts have been analysed, and frequently-encountered issues explained through illustrations from entrepreneurs' – and lenders' – experiences. This book will help anyone interested in setting up a 'Small' or 'Medium' enterprise.