Why Gold And Diamonds Are Making Way For Humbler, Non-Precious Jewels?

Gold and Diamonds make way for humbler metals and non-precious stones in Indian jewellery.

- Fina Ahluwalia

Once upon a time, there was a pair of diamond solitaires, and a woman who loved some sparkle. But in those days she had to wait for a special occasion, and hope that her husband or father would buy them for her.

Enter the new Indian woman, who makes her own money and spends it as she pleases. She has a wish list of niche jewellery brands like Isharya and Outhouse, and she’s shopping for them online, at night, while she’s lounging about in her pyjamas. She is no longer waiting for special occasions or husbands to do the honours, and she does not want to break the bank over a necklace or a pair of chandelier earrings.

FOR THE LOVE OF DESIGN