In August some not-so-good beauty news broke, with closures (Farfetch Beauty), bank ruptcies (Biotech firm Amyris, which shuttered Costa Brazil and Onda), and shake-ups (Brooklyn’s Shen Beauty moving online).
Yet the beauty space has never been more crowded. Isn’t someone you know starting a line? As soon as a product goes viral, 14 dupes are immediately spawned. But where are the shoppers who aren’t looking exclusively for trending lip gloss going? It’s closer than you think, and it’s not always happening online.
Call them the Neighborhood Wonders: select beauty retailers that balance familiarity with global curation, a physical location (no more than five branches, usually accompanied by a robust digital and social operation), hyperpersonalized service, and the one unsexy thing no overnight sensation can claim: trust.
Esta historia es de la edición November 2023 de Town & Country US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 2023 de Town & Country US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Consult the Oracle
From high inside his new Athens lair, jeweler Nikos Koulis holds forth on mixed metals, good light, and the secrets of veal lemonato.
THE BITTEREST PILL
The notorious double homicide of a pharmaceutical billionaire and his wife remains unsolved. Now the inheritance battle over their fortune threatens to pry open a family's vault of secrets and add another chapter to the saga of a gruesome murder mystery.
The Game PLAN
Join the soccer team! Take up fencing! How about shot put? The advice tossed at athletically inclined kids hoping to get into good colleges starts early, as do solicitations from admission advisors who specialize in sports. If only it were that easy to cross the finish line.
Isn't That Rich?
From SNL to the silver screen to awards show stages, Maya Rudolph always brings the magic. Her latest trick? Turning an out-of-touch billionaire into TV's most endearing character.
MOB WIFE No More
There's nothing tacky about it. All hail the return of the oldest trick in the book.
That Was AWKWARD
Goodbye frizzy bangs, hello contoured cheekbones. Tweens are cooler, and hotter, than ever. What could go wrong?
Because You're Worth It
Think long-term improvements, not quick fixes. Here's how to build equity in your face.
Anatomy of a Classic
How do you capture the rhythms of dance in a bag? With reverence for the past-and really good leather.
The Me Aesthetic
In the peak era of social media fashion, how do you dress as if you have a mind of your own? We have found your way out of the maze.
The Year of the Swan
Simplicity telegraphs confidence, which is why no portrait of a lady today is complete without a demure classic like the button earring.