Billed as a "unique platform for luxury lifestyle brands to showcase themselves in front of a select and discerning audience", the trade fair is largely frequented by members of global super-wealthy.
Guelas, who works for Airbus Corporate Helicopters (ACH), says the ACH125 model that has flown into Wycombe air park, Buckinghamshire, for the fair this weekend is particularly popular with the world's super-rich as they can "choose to fly it themselves or have a pilot to fly them around".
She adds: "With 45 hours of flight training anyone can get a Civil Aviation Authority private pilot licence for helicopters. Our clients tend to like flying themselves, it's fun and they can get to all their meetings.
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