I NEVER THOUGHT I'd write these words, but here goes. Satya Nadella-and Microsoft, the company he runs-are riding high on the buzz from its search engine. That's quite a contrast from the first time I spoke with Nadella, in 2009. Back then, he was not so well known, and he made a point of telling me about his origins. Born in Hyderabad, India, he attended grad school in the US and joined Microsoft in 1992, just as the firm was rising to power. Nadella hopped all over the company and stayed through the downtimes, including after Microsoft's epic antitrust court battle and when it missed the smartphone revolution. Only after spinning through his bio did he bring up his project at the time: Bing, the much-mocked search engine that was a poor cousin-if that-to Google's dominant franchise.
As we all know, Bing failed to loosen Google's grip on search, but Nadella's fortunes only rose. In 2011 he led the nascent cloud platform Azure, building out its infrastructure and services. Then, because of his track record, his quietly effective leadership, and a thumbs-up from Bill Gates, he became Microsoft's CEO in 2014. Nadella immediately began to transform the company's culture and business. He open-sourced products such as .net, made frenemies of former blood foes (as in a partnership with Salesforce), and began a series of big acquisitions, including Mojang (maker of Minecraft), LinkedIn, and GitHub-networks whose loyal members could be nudged into Microsoft's world. He doubled down on Azure, and it grew into a true competitor to Amazon's AWS cloud service. Microsoft thrived, becoming a $2 trillion company.
Esta historia es de la edición July - August 2023 de WIRED.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July - August 2023 de WIRED.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
DeLorean vs DeLorean
Decades after her dad's iconic sports car time-traveled into movie history, Kat DeLorean wants to build a modern remake. There's just one problem: Someone else owns the trademark on her name.
THE BEHIND THE SCENES TECHNO-WIZARDRY OF ARATI PRABHAKAR
She has the ear of the US president and a massive mission: help manage AI, revive the semiconductor industry, and pull off a cancer moonshot.
11,196 YEARS IN PRISON
Faruk Özer made crypto seem like the sation to decades of economic dysimction. Then he became Turkey's most wanted-and hated-man.
THE FORENSIC EMPIRE OF ELIOT HIGGINS
As fakes and deceptions proliferate at record speeds, one guy has maintained a miraculous nose for the truth-the founder of Bellingcat, the world's biggest citizen-run intelligence agency.
THE COMMUNIST & THE CELEBRITY
CHINA MIÉVILLE WRITES A NOVEL WITH THE INTERNET'S BOYFRIEND.
DESIRED
WIRED's visit to the intersection of luxury and technology.
SCREEN SAVER
There are still nice things on the internet.
FIXER UPPER
Maybe you think they're majestic. Maybe you think they're an eyesore. No matter how you feel about wind turbines, there'll be a lot more of them in coming years.
DO THE MATH
Learn you a Haskell-the spooky, esoteric cult classic of programming languages
PRETTY IN PINK
Why did scientists put tangerine DNA in a pineapple-and can this Frankenfruit help change public opinion toward bioengineered foods?