IT&#39;S A SHADE FAMILIAR to BMW drivers who aimed their roundel at the dark horizon in the Eighties: the signature red-orange glow emanating from the instruments and buttons. What made those old BMW gauges seem perfectly attuned to night driving? Just ask the 19th-century Czech anatomist Johann Evangelist Purkinje, who was first to describe what became known as the Purkinje effect. Imagine the red-tinted war room in a nuclear sub or the glowing orange instruments in a dark airplane cockpit, and you&#39;ll understand the Purkinje effects practical application. In near darkness, our vision thrives on that particular wavelength of light.Broadly speaking, your eyes have two types of receptors: Rod cells handle low-light environments, and cone cells process brighter light. That red-orange wavelength sits in a sweet spot, visible to your low-light rods without saturating your bright-light cones. Your dark-adjusted eyes can seamlessly move from the road to red orange gauges. Conversely, cone cells are highly sensitive to blue, green, and white lighting at night-the Purkinje shift. On a dashboard, these hues force a jarring handoff between your dark and bright-vision circuits, forcing your eyes to readjust every time you glance at your speedo.That problem manifests inside modern vehicles, too, with brands jockeying for screen supremacy, stuffing interiors with ever-larger digital panels. It&#39;s no surprise that a bright foot wide screen will lead to extra eyestrain. So we&#39;re begging automakers: Downsize the screens and bring back that red-orange glow. For safety, of course, and a tiny bit of nostalgia. O

RED-ORANGE GLOW

The New Yorker

SUBCONSCIOUSLY YOURS

Beyond Imagining

BY A WHISKER

GOD EXPLAINS THE RULES OF HIS NEW BOARD GAME

THE LONG RIDE

RED LINE

ARE WE DOOMED?

WHATEVER YOU SAY

STATES OF PLAY

INSIDE JOB-"Hit Man"

Fortune US

Walmart's Mr. Fix-It

The Death of the American Pharmacy

TECH SILICON VALLEY STARTUPS ARE INVADING THE MILITARY MARKET

TECH SUPER MICRO RIDES THE AI WAVE TO A FORTUNE 500 DEBUT

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HOW TO KNOW WHEN IT'S TIME FOR YOUR CEO TO GO

Inside the Cult of Costco

A Disastrous Hack

RACHEL ROMER BUILT GUILD INTO A $4.4 BILLION UNICORN. AFTER ROMER SUFFERED A STROKE AT 34, BIJAL SHAH WILL NAVIGATE ITS NEXT CHAPTER

TECH HOW WAYMO STEERED TO THE FRONT OF THE PACK AND MADE SELF-DRIVING TAXIS A REALITY

TRAVEL BLURRING THE LINES OF FITNESS AND LUXURY AMID THE SCI-FI GLITZ OF DUBAI

INVEST AVIATION STOCKS ARE A BARGAIN.ARE THEY WORTH THE TURBULENCE?

HEALTH THE BEST GAME PLAN FOR YOUR BRAIN AS YOU AGE

The Vigilance of Satya Nadella

Meeting the Demand for Sustainable Products

New York magazine

Court Appearances: Andrew Rice

The Chair Says 'Carrie'

THE LAST INAPPROPRIATE MAN ON TELEVISION

74 MINUTES WITH...Nikki Glaser

Trump's Billionaire Boom

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MR. CALIFORNIA

RESIDENT ALIEN

FUNNY FACE

THE PROBLEM WITH ROBERT WILLIAMS

Quiet Riot

The Sound and the Fury

HOLLYWOOD'S GREATEST STUNT DRIVER

OFFLINE

THE COURSE OF HISTORY

TANK WARFARE

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.