Here's the thing: Defining our selves and ensuring authenticity can be challenging true in the intertwining realms of the digital and physical. In this age of constant online presence, it is easy to lose sight of what's real and what's not. That is precisely what Coach wants us to ponder with its latest spring/summer 2024 campaign.
Encouraging us to explore and assert our genuine selves in today's complex world, the campaign is not just a call to action but an invitation into a world where authenticity and courage intersect fashion and digital innovation. Serving as a platform for introspection and self-expression, the campaign-aptly titled "Find Your Courage"-guides the audience to delve into the essence of their own identities and embrace their authentic selves amidst the complexities of the modern world.
The narrative unfolds over four months in a series of chapters, offering a voyage into the personal growth and courageous spirit of youth today. It blends digital and physical elements seamlessly, and provides a fresh perspective on navigating and expressing identities in an increasingly interconnected world.
This story is from the April 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Bring On The Glow
Founding director of the Global Centre for Asian Women’s Health, Professor Cuilin Zhang shares why more should be invested in women’s health.
DEAR AGONY AUNT: What should I do?
The business of giving advice is booming, but who is qualified to offer guidance?
Harmony AMIDST THE HUSTLE
To cope with the relentless pace of corporate life, New York Times bestselling author Deepak Chopra unveils the keys to tranquility in the concrete jungle.
Follow THE GREEN PATH
Our pursuit of harmony with the planet is mirrored in the choices we make. We seek to adopt the best practices, drawing nourishment and inspiration from nature itself. Fortunately, the beauty industry is exploring promising avenues in this regard.
Embrace the Art OF JEONG
Creator of premium skincare brand Then I Met You, Charlotte Cho wants you to take a moment for yourself to connect with people… and your beauty products.
WHO'S THAT Girl?
For 2024, Dior proposes a new interpretation of its iconic Miss Dior—one that returns to the fragrance’s very roots in 1947. Natalie Portman shares her thoughts on the floral and fruity scent.
GO, GO, Gadget
From an AI-powered bespoke lipstick maker to at-home microdermabrasions, here are the latest gadgets for head-to-toe beauty to get your hands on.
STRAIGHT TO Perfection
From hot combs to keratin treatments and the craze on liquid hair, we take a look at hair straighteners of the past, present, and near future.
IN FULL bloom
Milly Carnivora is back with three new jewellery designs bearing the same hallmarks that made it a Dior classic.
Drab TO Fab
Reclaim your inner light with radiance-enhancing skincare and pigment-erasing treatments.