Beautiful Day

Patek Philippe unveils three new Twenty~4 iterations for the modern woman, infusing feminine elegance to her life’s moments—for every occasion from dawn to dusk.

- TAN SIOK HOON

Whenever the topic of sustainability is broached, the scrutiny often falls back on companies and on whether they have integrated sustainability measures into their business models. However, consumers do wield considerable market power and they can also make a difference to reduce the environmental impact of the industries they patronise through their purchasing decisions

Shopping for luxury goods generally means procuring products that are of high quality as well as durability with a long useful life. As consumers, we can also cultivate a more conscious and considered shopping modus operandi by opting to acquire objects primed with timeless design codes that also inject versatility, functionality and longevity. What this translates to is a “buy less, buy better” philosophy that ultimately serves both the purchaser and planet well, to put it in a nutshell.

Taking the long view, we see how the Patek Philippe Twenty~4 watch collection befits a strong case in point for sustainable consumption. Back in 1999, Patek Philippe launched its first model designed exclusively for women, the Twenty~4, which references the 24 hours of a day and night. It was created to celebrate the rich and varied lifestyles of modern active women, coupled with an assertive personality as a perfect match to partner refined and independent women on every occasion—home, work and play. The Twenty~4 collection’s classic and elegant design naturally complements women’s on-duty and off-duty ensembles of work to casual and evening wear.