The Hollywood hills came to Paris as Chanel set its name in lights for its Spring/Summer 2021 collection. To accompany the runway show, Chanel enlisted Dutch photography duo Inez and Vinoodh to create a unique cinematic experience. The surrealist black-and-white teaser film opened on the iconic Hollywood sign in Santa Barbara, reconfigured as a giant C-HA-N-E-L, then skimmed across the Hollywood grounds with a magical mash-up of cult Nouvelle Vague films—including Jacque Deray’s Swmming Pool and Pierret Le Fou by Jean-Luc Godard. And before you knew it, the camera zoomed up and it turned out we’ve all been in Grand Palais the entire time with the same giant Chanel sign sitting front and centre on the runway.
This story is from the April 2021 edition of L'OFFICIEL Malaysia.
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This story is from the April 2021 edition of L'OFFICIEL Malaysia.
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