The J12 Electro Dream by Chanel
L'OFFICIEL Malaysia|June/July 2021
Chanel Horlogerie brightens up the watchmaking space with its rendition of pulsating and chromatic vibes of the ’90s electronic music scene.
TAN SIOK HOON
The J12 Electro Dream by Chanel

For the latest edition of Watches and Wonders, Chanel Horlogerie unveiled a timepiece collection inspired by electronic music culture. The video presentation released in conjunction with the 2021 luxury watch week was headlined by the director of Chanel’s watchmaking creation studio, Arnaud Chastaingt. Taking us through the immersive capsule, he described it as taking its visual cues from the eccentric ’90s musical movement—a reflection of night life and its atmosphere that transcended the frontiers of music with a unique aesthetic.

This story is from the June/July 2021 edition of L'OFFICIEL Malaysia.

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This story is from the June/July 2021 edition of L'OFFICIEL Malaysia.

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