Even with roots steep in motor racing, TAG Heuer is no stranger to the film universe as it was immortalised in pop culture as the TAG in the legendary film Le Mans. The 1971 classic, based on the gruelling 24-hour Le Mans endurance motorsport race, served up plenty of iconic images of the TAG Heuer Monaco poking out from under the right sleeve of McQueen's white Nomex racing suit with the "Chronograph Heuer" patch emblazoned on the right shoulder.
Almost 50 years on, TAG Heuer looks to rekindle that sort of relationship with the silver screen as it partners with Netflix for the new film The Gray Man. The international spy thriller sees TAG Heuer brand ambassador and face of the iconic TAG Heuer Carrera Three Hands Ryan Gosling reprise the role of Sierra Six with his trusty companion, the TAG Heuer Carrera Three Hands, strapped on his wrist.
This story is from the August 2022 edition of MEN 'S FOLIO Singapore.
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This story is from the August 2022 edition of MEN 'S FOLIO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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