Rachel Wong started blogging about her everyday musings and outfits in 2010, and made the transition to being a full-time digital content creator on Instagram in 2012. The 30-year-old, who majored in fashion communication at Lasalle College of the Arts, now has close to 200K followers on Instagram.
At first, her friends and family were puzzled about her career choice. "They often wondered if I was making enough money to eat," she says. "Now, they always tell me they’re so proud of me, [and] how lucky I am!"
While she started off working with high street brands in her earlier years, she now counts luxury fashion houses, such as Prada, Ferragamo and Louis Vuitton, among her roster of clients. One of her most memorable fashion campaigns was the H&M x Moschino collaboration in 2018.
"I was working on the launch in New York, and that was the point in my career where I was like, ‘Okay, I’m doing something right.’ I attended the fashion show, and the experience felt surreal to me. I couldn’t believe it," she shares.
When asked to describe her decade-long journey, Rachel says: "This job constantly surprises me, especially when a brand I only dreamt about working with pops up with a campaign."
Recently, she was in Seoul for the launch of Calvin Klein’s capsule collection with Blackpink’s Jennie, and woke up to a host of comments from the brand’s Instagram account on her posts about the event. "I don’t think there’s a better way to start my day! I feel so lucky, so grateful, to do all of this for real," she says.
This story is from the June 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How Much Is Family Planning Actually Costing You?
It's always prudent to be financially sound and savvy - especially if you're planning to start a family. Find out how you and your partner can map out a financial plan that is realistic, based on advice from parents and experts.
Do You Feel Guilty About Taking Leave?
We ask the Her World team, as well as readers, if they can truly unplug from work during a vacation.
Air-Dry Or Blow-Dry - Which Is Worse For Your Mane?
Haircare experts share their advice.
How Can I Use Artificial Intelligence (AI) More Effectively At Work?
Govtech engagement manager Nicole Lim answers.
BACK TO BOLD
Say goodbye to low-key and hello to decadence with over-the-top makeup trends. Here's why maximalist beauty is taking over.
THE CORTISOL CONNECTION
Is it possible to undo the ravages of stress while living in a fast-paced world? We dive into how our levels of cortisol - our body's primary stress hormone - can be regulated, and ways to manage its effects.
Book Club
More than just a vision-enhancing tool, prescription glasses are shaping up to be quite the fashion statement.
BEHIND CLOSED DOORS
Swing by these intimate, hidden bars featuring unique concepts and inventive cocktails.
THE ORANGE PEEL THEORY
Would you break up with your partner over peeled fruit? This latest social media trend might just be the unlikely dealbreaker.
The rise of tradwives
Is this just another fancy name for a stay-at-home mum?