Recent advancements in the tech sector - such as new developments in virtual and augmented reality, and the increasing prevalence and use of artificial intelligence (AI) - are changing the way we work, play, care, influence and create.
Take this month's cover star, Rae, for instance. Created by CGI (computer-generated imagery) technology and powered by AI solutions, Singapore's first virtual influencer looks so real she could easily pass for one of us.
Rae was introduced to the digital realm in October 2020, at the height of the Covid-19 pandemic.
It was timely, as lockdowns meant that retailers could not interact physically with their customers. This prompted global real estate investment manager, Capitaland Investment (CLI) to launch a set of digital and virtual technology-based initiatives to support retailers in their customer outreach during this period. The company recently announced a partnership with global marketing and advertising agency Dentsu to further build Rae's virtual presence.
The "forever" 25-year-old resonated with young, digitally savvy consumers, and global brands like Audi and Origins have chosen her to front their campaigns. Rae, who is described as a virtual being, digital artist and STEM advocate, now has 25.4K followers on Instagram (@here.is.rae) and over 1 million followers on Weibo.
Stan Lim, chief creative officer of Dentsu Creative Singapore, believes that Rae's popularity with the younger demographic boils down to her relatable personality: "She always faces her doubters with a positive outlook, while encouraging others to do the same in their very real lives," he says. "This resilience that she embodies has struck a relatable chord with her fans."
This story is from the February 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How Much Is Family Planning Actually Costing You?
It's always prudent to be financially sound and savvy - especially if you're planning to start a family. Find out how you and your partner can map out a financial plan that is realistic, based on advice from parents and experts.
Do You Feel Guilty About Taking Leave?
We ask the Her World team, as well as readers, if they can truly unplug from work during a vacation.
Air-Dry Or Blow-Dry - Which Is Worse For Your Mane?
Haircare experts share their advice.
How Can I Use Artificial Intelligence (AI) More Effectively At Work?
Govtech engagement manager Nicole Lim answers.
BACK TO BOLD
Say goodbye to low-key and hello to decadence with over-the-top makeup trends. Here's why maximalist beauty is taking over.
THE CORTISOL CONNECTION
Is it possible to undo the ravages of stress while living in a fast-paced world? We dive into how our levels of cortisol - our body's primary stress hormone - can be regulated, and ways to manage its effects.
Book Club
More than just a vision-enhancing tool, prescription glasses are shaping up to be quite the fashion statement.
BEHIND CLOSED DOORS
Swing by these intimate, hidden bars featuring unique concepts and inventive cocktails.
THE ORANGE PEEL THEORY
Would you break up with your partner over peeled fruit? This latest social media trend might just be the unlikely dealbreaker.
The rise of tradwives
Is this just another fancy name for a stay-at-home mum?