Byju's ‘Pulling Ahead' With Scalable Sales, Lower Prices

Cash-strapped educational technology (edtech) firm Byju's has reduced the prices of its products.

-  PEERZADA ABRAR

The annual subscription for the Byju's The Learning App is now available at a yearly price of ₹12,000 (inclusive of taxes), while Byju's Classes and Byju's Tuition Centres are priced at ₹24,000 and 36,000, respectively, for complete year of classes, according to sources. They said the prices of each of these offerings have been reduced by at least 30 per cent.

In a candid meeting with over 1,500 sales associates and managers, founder Byju Raveendran unveiled a shift in the edtech company's sales strategy, emphasising a sustainable and scalable model. This would empower its sales workforce while making quality education more accessible than ever before.

Raveendran highlighted the sustainable and scalable nature of this sales model. He invited associates to expand their teams by inviting friends to sell and act as their managers. He envisioned a 50,000-strong salesforce within the next year.

Byju invited associates to share innovative ideas directly with him, promising his full support and reiterating his commitment to restoring Byju's to its former glory.