A denim s a response to the growing demand for global fashion and high-quality products, homegrown brand Flying Machine was launched in 1980 by Arvind Lifestyle Brands Limited, a subsidiary of Arvind Limited, one of the largest textile conglomerates in India.
With access to cutting-edge technology and best in class collaborations with industry experts across the globe, Flying Machine has since evolved into a popular and well-established jeanswear brand in the country as well as an innovative fashion brand, with a special focus on Gen Z audiences.
Flying Machine's growth story began in 1994, when it became the first Indian denim brand to introduce stone-washed denim, a popular trend at the time. From then till today, the brand prides itself of being the 'creative maverick' in denim technology in the Indian market.
One of the brand's most popular and successful product lines is F-Lite Jeans - shockingly lightweight, flexible and luxuriously smooth. The brand also offers an ample choice of fits across its denim portfolio
The Jackson Fit', which is skinny The 'Cobain Fit', its most-loved loose fit.
A wide range of finishes from Lux Raw washes to athentically aged, worn out vintage jeans in various styles such as Carpenter Pants, Classic 5 Pockets, Truckers and D-Mach, make up its range of ergonomics And the upwar journey didn't stop here.
"Between 2011 and 2021, Flying Machine introduced its new logo and built a strong retail presence. We partnered with various celebrities and influencers to promote ourselves, creating a strong association between products and young consumers.
In 2018, we ventured into the e-commerce space, launching our official online store and reaching a much wider audience of online shoppers," says Nidhi Raj, CEO, Flying Machine.
Bu hikaye Business Of Fashion dergisinin November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Of Fashion dergisinin November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
LET'S MAKE FASHION PRODUCT GREAT AGAIN
A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...
COOL COLORS: Redefining Mid-Segment Fashion for Modern Men
Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion
NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand
Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...
WESTSIDE More Than a Transactional Brand; It's a Lifestyle
Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...
MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation
With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.
ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation
Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...
H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India
In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...
Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT
In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...