Insights on DATA SCIENCE FOR STRATEGY

Technological advantages have paved the way for various breakthroughs in science and business over the years.

-  Dr. Mythili Kolluru

Summary

Over the last decade, technological advancements have been occurring at a neck-breaking speed, ushering in an era of technology-enabled and empowered living. Data Science, artificial intelligence, and machine learning are increasingly used in decision-making. The business landscape is associated with risk and unprecedented uncertainty. Technology-infused decision-making has empowered organizations to leverage core competencies better and mitigate market risks. Data Science was ushered in with the advent of the fourth industrial revolution. Small and large businesses are leveraging data science to generate better insights. In this article, Dr. Mythili Kolluru discusses data science and decision-making in strategic management. The author elaborates her framework for integrating data science in strategic planning.

Introduction