Moncler, the heritage ski brand, made performance wear chic long before it became a trend on the runway, thanks in equal part to its design know-how and marketing genius. It's safe to say the house has always done things on a relatively large scale, whether it's taking over Manhattan's Grand Central Terminal with a flash mob of dancers donning puffer jackets or rethinking down outerwear as we know it by partnering with Valentino's Pierpaolo Piccioli on a floor-sweeping cape that could very well double as a duvet. Whatever the venue or design, a Moncler event never fails to call to mind the brand's reason for being: a love of winter sports and mountain life in the area surrounding Grenoble, France. And it is the Grenoble range that lies at the heart of the Moncler story.
Bu hikaye ELLE US dergisinin December 2022/January 2023 sayısından alınmıştır.
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Bu hikaye ELLE US dergisinin December 2022/January 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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