In India's dynamic beauty landscape, the quest for sustainability intersects with the complex interplay of consumer preferences and business imperatives. As salons and spas strive to embrace eco-friendly practices, they must navigate the delicate balance between sustainability goals and meeting their clientele's expectations.
While the global beauty industry embraces sustainability as a core principle, the Indian market presents unique challenges. Consumer preferences often clash with sustainability goals, particularly when it comes to practices like reusing towels or adopting waterless manicures. In a culture where luxury and indulgence are a unique part of a person's reward system (at least psychologically), convincing consumers to embrace eco-friendly alternatives requires careful consideration and strategic planning.
"In our journey towards implementing eco-friendly practices at our salon/spa, we've faced several challenges," says Sneh Koticha, Director at Jean-Claude Biguine in India. "Some clients express hesitation towards waterless manicures and pedicures, preferring traditional water-based methods." Koticha talks about this from an experience where they tried adapting a different yet equally comfortable experience with hot water towels instead of the soak, and it wasn't accepted kindly. "Additionally, concerns have been raised about reused cups post-COMD, with clients prioritising hygiene over sustainability. Despite these challenges, we're committed to addressing them by emphasising safety and thorough cleaning of our reusable items."
From a business standpoint, implementing sustainable pracfices is a long-term boon wrapped up in a short-term burden bubble. While reducing waste and conserving resources align with long-term sustainability goals, the initial investment and operational changes required may come as a heavy load.
ãã®èšäºã¯ Elle India ã® April 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Elle India ã® April 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Greening The Beauty Experience
Kannagi Desai explores the intersection of eco-consciousness and consumer expectations in the Indian salon industry
Green CRUSADER
For sustainability activist Aakash Ranison, time is of the essence in his effort to mitigate the ongoing climate crisis, finds Barry Rodgers
Lazy Day Edition
ELLE's Beauty Editor, Kannagi Desai, lists her three favourites for tranquil lazy days, where self-care reigns supreme
Hydration Hero
The Kiehl's Ultra Facial Cream, with its superior moisturising capabilities, will always have a permanent spot on our shelves, reports Sakshi Rawte
The Cutting Edge Of Skincare
Sakshi Rawte talks to Dr Irena Eris about the much-awaited launch of her eponymous beauty brand in India
Inside Out
Can holistic wellness practices mitigate the detrimental effects of elevated cortisol levels crucial for maintaining healthy skin? Urmi Dande asks experts
The Perfect Score
Ed Sheeran, who delivered a magical performance in Mumbai as part of his Mathematical tour, caught up with Isha Mayer for a candid chat on music & more
Crafting Tomorrow
Ainee Nizami Ahmedi discovers how Dipali Goenka is forging a sustainable legacy
Scrumptious Scraps
Chefs discuss the culinary potential of kitchen waste and how it can help foster a sustainable system with Isha Mayer
Nature's ABODE
On a winter escape to the hills, Isha Mayer discovers the sustainable retreat, Amaya, whose offerings are an ode to its natural surroundings