The design narrative of Urvashi Kaur’s eponymous label is interwoven with myriad cultural threads, exhibiting a fusion of global influences. Her ungendered, minimal silhouettes tell a story of inner growth. Breaking free from conventional norms, her innovative approach breathes life into an eco-conscious vision, making her a trailblazer in the field of responsible fashion. Kaur speaks to us about her creative journey and sustainable sensibilities.
ELLE: What key influences have shaped your unique design aesthetic over the years?
Urvashi Kaur (UK): I travelled extensively in my formative years, experiencing different cultures and craft traditions. My family lived a modest nomadic lifestyle that valued creativity in item reuse and respect. I also discovered my love for androgyny through my brother’s hand-me-downs, fostering experimentation.
My interest lies in the anthropological and personal connections made through clothing. It is a reflection of our times, of our advancements during a particular period, and of our customs, which in turn influence my design and the need to bring in a fresh voice. My unique design aesthetic is the culmination of these three I’s - instinct, insight, and interpretation – as filtered through my unique perspective – the fourth I.
ELLE: Apart from design, are you engaged in specific initiatives around sustainability in fashion?
هذه القصة مأخوذة من طبعة February 2024 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة February 2024 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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