“Rok Hwang has quickly established a strong identity for Rokh, winning fans for his ingenious tailoring and flattering dresses with offbeat silhouettes. We’re excited to bring his work to a wider audience with this wonderfully inventive collection,” said Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.
The newest iteration of H&M’s much-coveted designer collaborations comprises a series of modern-day interpretations of wardrobe staples curated by Rokh. The up-and-coming label, created by Korean designer Rok Hwang with extreme care and attention to detail, is coveted for its innovative take on classic pieces that exude a noticeable air of eccentric elegance through thoughtful customisation options. With pieces like detachable-hem dresses and double-layer trench coats, as well as figure-flattering corset-style garments, witty office-inspired accessories and striking jewellery, the Rokh H&M collection demonstrates Rokh’s versatile characteristics.
Button fastenings and hook-and-eye trims allow many pieces to be customised. The double-layer trench coat, blazer with an extended metallic-notched belt, black corset dress, multi-button trench coat and cocooning leather jacket are everyday favourites. A leather suitcase bag with the Rokh logo, an accordion file organiser bag, graphic metallic jewellery, double-wrapped belts and a statement transparent mule with an industrial bolt heel, the accessories are equally as coveted.
This story is from the April 2024 edition of L'OFFICIEL Malaysia.
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This story is from the April 2024 edition of L'OFFICIEL Malaysia.
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