Amidst a world of passing trends and ephemeral styles, DOUBLEBACK rises as a steadfast emblem of originality — a testament to fashion’s enduring influence. This local brand transcends being merely a label; it embodies a culture, an attitude and a jubilation of individuality and self expression. Every meticulously crafted garment serves as a canvas, allowing the wearer to weave their distinctive narrative — a fusion of personal style and fearless attitude. The brand’s DNA is entrenched in the vibrant pulse of street culture, seamlessly blending with a touch of refined luxury.
We had a chat with the founder and designer Will Lim about the brand and the stories behind it.
L’OFFICIEL: Can you tell us about the inspiration and motivation behind starting DOUBLEBACK?
WILL LIM: My goal is to bring designer pieces within reach for everyone. Currently, designer clothes may appear distant to many, and there’s a misconception that Malaysia lacks fashion taste or style. I believe it’s our responsibility to transform these opinions. Our team is dedicated to this cause, and this commitment propels us to consistently deliver innovative designs.
هذه القصة مأخوذة من طبعة December 2023 / January 2024 من L'OFFICIEL Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2023 / January 2024 من L'OFFICIEL Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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