The final leg of Montblanc’s global campaign — the Library Spirit — finds its way to the vibrant city of Shanghai, where guests are invited to the historical Sunke Villa to immerse themselves in Montblanc’s universe. Men’s Folio had an exclusive interview with Nicolas Baretzki — CEO of Montblanc — in Shanghai to understand more about the Library Spirit and how it connects to the various divisions of Montblanc.
The Library Spirit campaign captures the uniqueness of individual cities. How does this global campaign align with Montblanc’s identity and values?
Indeed, the global theme is the Library Spirit, and the word spirit is important because the idea is about bringing the notion and culture of writing. At Montblanc, we say that everyone can leave a mark, and at some point, it starts. A project begins with writing something. But it goes far beyond that. A library is a place to think, dream, read, write and elaborate, and a moment to reflect.
This global approach allows for a shared understanding of what culture is, why writing is so important today, and why it connects, in fact, everyone. It’s also very local. For instance, if you think about calligraphy, the approach towards it is very different if you are in Japan, China, Singapore, the Middle East or Europe. How do we adapt and be relevant in the various territories, then?
Bu hikaye MEN 'S FOLIO Singapore dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN 'S FOLIO Singapore dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Heart-Crafted
In the heart of Italy, Dolce&Gabbana presents an exhibition that pays tribute to the cultures embedded within its DNA.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
In Conversation With Desmond Tan
Men's Folio caught up with Zenith Friend of the Brand and Singapore actor Desmond Tan while he was in Geneva, Switzerland for Watches & Wonders Geneva.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Master Of Style
They may not be sporting the ostentatious details but Tudor's duo of Master Chronometer certified Black Bays may have stolen the show at Watches & Wonders Geneva.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
4810m Deep
Dive 4810M deep without oxygen with Montblanc's newly engineered dive watch.
From Geometry To Artistry
Vacheron Constantin's theme of \"From Geometry to Artistry\" comes alive through the realisation of geometric and arithmetic sketches and calculations.
