EMBRACING QUIET LUXURY: SUBTLE ELEGANCE UNVEILED -AASHUMI MAHAJAN & NIYOSHI SHAH

The Quiet Luxury or ‘Stealth Wealth’ trend is clapping back on the pandemic era’s boom of maximalist tendencies. While many of us still gravitate toward dopamine hues and big shapes, a new iteration of understated elegance is setting in which can be seen in fashion, luxury as well as interiors, architecture and as a lifestyle aesthetic.

Brands like Bottega Veneta, Khaite, Loro Piana, Jil Sander, and The Row have always embraced the principles of minimalism and quiet luxury, but this has been only recently brought it into the spotlight.

It is essentially an unpretentious lifestyle revolving around understated elegance, low-key class, quality craftsmanship, and responsible manufacturing practices - a refreshing departure from the ostentatious branding and conspicuous consumption of traditional luxury being seen in the past decade or so. To capture the entirety of the trend, designers stray from anything extravagant, garish, or gaudy. Curating an understated color scheme featuring “a neutral palette filled with luxurious textures” is the easiest way to allow the aesthetic to come through.