However, today it’s a whole new ball game. Christopher Roberts, Managing Director, Engaged Strategy & creator of the Total Engagement Model® is known for helping brands create the right strategies and help them become the best in their business. In conversation with Urban Melange, he talks about his journey, teamwork and marketing strategy.
Tell us about your journey as a brand strategist and CX Expert, where did it all begin?
Even as a child growing up in Mumbai, I was exposed to the way my grandmother compartmentalised her purchases. For specific products, she always went to the grocer who specialised in the sale of such material. In other words, back even in those times, the customer experience and value proposition were key considerations. And this stayed with me. However, there were two critically defining episodes that empowered me as a Brand Interventionist and CX Expert.
The learnings from several experiences over all these years have helped me turn around brands and grow them to become the best in their categories. This is because it is not a logo or a tagline that define a brand, but its entire personality. The culture, its vision, and its staff and customers all need to come together to create a cohesive powerhouse called a brand.
What is the Total Engagement Model® all about? How does it benefit any business?
This story is from the April 2023 edition of Urban Melange.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Urban Melange.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
MEET THE MEDIA MAESTRO
In the fast-paced and ever-evolving world of political media strategy, Pankaj Khanna stands as a key media maestro behind the scenes, steering political campaigns with precision and finesse.
EMBRACING WELLNESS!
In an enlightening conversation with celebrated dietitian and lifestyle coach Lavleen Kaur, we delve into the evolving landscape of health and wellness.
THE SPARKLING SUCCESS STORY
Join us in an exclusive interview with Harinder Singh as he unfolds the tale of how a humble beginning paved the way for glittering success for Sham Jewellers in the heart of Chandigarh.
TAKING UNIQUE ARTWORKS TO THE WORLD
Art in your surroundings helps you relax and concentrate at the same time.
UNVEILING TIMELESS BEAUTY
A pioneer in the field of aesthetic technology in Chandigarh Tricity, Dt. Kirti Singh has revolutionized this industry by utilizing cuttingedge advancements and personalized solutions.
CHARTING THE COURSE OF ENTERTAINMENT
IN THE HEART OF CHANDIGARH, A CITY RENOWNED FOR ITS METICULOUS PLANNING AND VIBRANT CULTURAL SCENE STANDS MUNISH ARORA, A VISIONARY WHO HAS FUNDAMENTALLY TRANSFORMED THE LOCAL ENTERTAINMENT LANDSCAPE.
NINETEENTH MAY'S JOURNEY OF RESILIENCE AND EXCELLENCE
Nestled in the heart of Sector 67, Mohali, Nineteenth May has emerged as a beacon of culinary excellence and impeccable service since its inception about half a decade ago!
THE TECH TRAILBLAZER
At the helm of Liqo Electronics is Gaurav Garg, a seasoned entrepreneur with a background in mechanical engineering from the prestigious Thapar Institute of Engineering and Technology.
GEMS OF LEGACY TALWARSONS JEWELLERS
The driving force behind Talwarsons Jewellers, Anil Talwar, has been in the industry for 44 years.
SHAPING SKYLINES, BUILDING LEGACIES: JAGJIT SINGH MAJHA
In the ever-evolving landscape of New Chandigarh’s real estate, Jagjit Singh Majha, President of CREDAI Punjab and founder of PCL Housing Group, stands out as a formidable entrepreneur and visionary committed to sustainable development.