A New DAWN

Jennie of Korean superstar girl group Blackpink is named the fourth face of the Chanel 22 bag, which is presented in a mini rendition.

- CARMEN SIN

Gabrielle Chanel was a woman of numbers. Her second fragrance, the spirited No. 22, was named after its birth year of 1922 and quickly came to signify a certain precocious elegance. A century later, Virginie Viard debuted the Chanel 22 bag. Fresh, supple and sophisticated, it was the obvious descendant of its namesake. Slight yet luxe, it seemed made to dangle from the wrists of young-style savants. With this in mind, who better to carry it than Jennie? No last name needed, the K-pop princess and global superstar has been named the fourth and latest face of the bag. Twenty-two is a special number for her too. “My first solo came out when I was 22 and we started our new world tour [with Blackpink] in 2022. To me, 22 means a new beginning,” she shares.