For a brand that frequently refers to historical figures as their earliest clients, Breguet is doing well to acquaint a new generation of buyers with the brand through its sponsorship of Frieze art fairs. This partnership comes naturally, as the Swiss watchmaker has been a patron of arts over its long and illustrious history. It is most appropriate for Breguet to identify a suitable partner, which the Swatch Group-owned brand found in Frieze.
First established in 2003, Frieze in London features work created from 2000 onwards – it has since grown into a globally influential contemporary art fair. Frieze New York followed in 2012, and it was the 2022 edition of that US event, from May 18 to 22, where Breguet made its debut. Late last year, WOW Thailand attended the first edition of Frieze in Asia – Frieze Seoul – at the invitation of Breguet.
Bu hikaye WOW Singapore dergisinin Issue 68 sayısından alınmıştır.
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Bu hikaye WOW Singapore dergisinin Issue 68 sayısından alınmıştır.
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Already a subscriber? Giriş Yap
The Last Lap
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Eureka!
Although yellow gold is perennially on the verge of being the next big thing, it has never been trendy. This might be because it has been trending all along...
Secret Signatures
The Breguet Classique 7637 is a delight for both the ear and the eye, being that it is a minute repeater. It also gives you something to feel in its fluted case band
Centralised Power
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Heights Of Adventure
Luminox celebrates Bear Grylls' first ascent of Everest with a limited edition 3730 series watch
Warm Glow
German silver is inextricably tied with watchmaking in Glashütte, especially at A. Lange & Söhne. We explore the virtues of the alloy and learn why the manufacture is so committed to it
Better Tomorrow
The revised Rolex Oyster Perpetual Sky-Dweller opens new frontiers for the brand and represents unique opportunities for collectors
Celestial Complexities
From devising proxies to approximate a far more complex reality, to developing timepieces that do the same, we've always sought to simplify the ways we mark the passage of time. Blancpain's new perpetual calendar timepiece is, perhaps, the perfect microcosm of these efforts
Keeping It Real
Technology proves to be a solid tool for luxury watch brands in their fight against mounting cases of fake timepieces and watch thefts
Pure Mannerism
The Parmigiani Fleurier L'Armoriale pocket watch is a unique grand complication that is both a result of Michel Parmigiani's craft as well as a birthday present to him
