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IN DECEMBER 2023, ONE OF THE BIGGEST, and most profound news to hit the tech industry was undoubtedly the official announcement that E3 was no more. The Electronic Entertainment Expo, or Electronic Entertainment Extravaganza as I would fondly remember it as, was once the most prolific video games and digital entertainment showcase in the world. The news of its permanent closure immediately raised questions if other technology shows would follow suit. Chiefly, all eyes were on CES, the Consumer Electronics Show, which was happening just one month later in January 2024, and I was scheduled to attend.
Well, that was a month ago. It’s now February. I’ve returned from CES 2024, had time to digest a few things, talk to a few people, and am happy to report these fears are unfounded…for the time being.
Let’s backtrack a little to E3. Covid killed the tech show. That’s the simplistic conclusion. But, if Covid did the whole industry dirty, why are shows like CES making a full-force comeback almost immediately while E3 withered away?
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