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As AI content hits the mainstream, Jon Devo believes its true potential is now being realised

- Jon Devo

We’re beginning to see some real-world examples of AI-generated content’s utility go mainstream, thanks in part to the weight of companies like Adobe and OpenAI going all out to bring generative AI technology to the masses.

A year after its release, the latest iteration of Adobe Firefly is starting to look like a real contender as a tool for AI content. Not least because it sits as part of a rapidly evolving ecosystem in Adobe Creative Cloud, which has recently begun to introduce some paradigm-shifting generative AI features. Some of the most impressive things that are now available include AI object removal and editing for video in Adobe Premiere Pro, video clip extension and smarter selection tools within Photoshop and Lightroom. Now that Adobe is all in on generative AI, early predictions about AI’s promise are turning into practical realities for creative professionals who use its tools.