The brand also launched its new campaign, 'Rukna Mushkil Hai,' for Shell Advance range of motorcycle oils today. It celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, vision, and Shell Advance engine oil. Aimed towards everyday Indian riders, the new campaign celebrates the rider community for whom their bike is not just a machine or a mobility device but a true partner in their growth journey.
This story is from the July/August 2023 Issue edition of MACHINERY LUBRICATION INDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July/August 2023 Issue edition of MACHINERY LUBRICATION INDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Secrets For Implementing A Clean lubricant Program
If you could find an investment that guaranteed a return 40 times greater than your initial investment, you probably wouldn't pass it up.
MAINTAIN? REPAIR? REPLACE?
When considering the life of any asset, the question arises: what types of interventions should be planned to keep it operating or to restore operation in the event of its failure?
Engineering Reports Should Be Like Bad Movies
I'm frequently asked to review engineering reports, and I'm continually baffled by how many engineers want to take their readers on a journey instead of getting to the point.
WHY SCHEDULED OIL CHANGES AREN'T ENOUGH TO MITIGATE LUBRICANT CONTAMINATION
There are few problems more insidious or damaging to large industrial machinery than contaminated lubricant.
LUBRICATION CONTAMINATION PREVENTION
How many articles have you read, or seminars listened to, that tout the value of contamination control? If you are like me, they number in the hundreds—if not thousands. One thing about these articles and seminars that bothers me is the word “control”.
LUBRICANT CONTAMINATION PREVENTION AND MITIGATION: A Guide For Maintenance Professionals
Lubricants are essential for the smooth and efficient operation of many types of machinery, from engines and turbines to gears and bearings.
TASK-BASED TRAINING | INSPECTING A SINGLE-POINT LUBRICATOR
A single-point lubricator is a device engineered to attach to a single unit to regularly and automatically deliver a small amount of clean grease or lubricating oil to a specific area.
TOP LEADERSHIP FOCUSES FOR IMPROVED RELIABILITY AND COST REDUCTION
Here’s a scenario that may sound eerily familiar – you have a new reliability initiative.
4 KEY ELEMENTS FOR INTERPRETING AN OIL ANALYSIS REPORT
Years ago, a customer came into my office, visibly upset. He had just received his second oil analysis report for one of his Caterpillar gas engines.
ASTM ENHANCEMENTS TO MICROSCOPIC PARTICLE IDENTIFICATION AND DOCUMENTATION
In 1982, Daniel Anderson published his influential book, \"Wear Particle Atlas\", which describes, sizes, and classifies particles found in oil.
