She was the first employee there dedicated to moderating Twitter’s advertising business when she started in 2013.
Now, she’s vice president of trust and safety at WebPurify, a content moderation service provider that works with businesses to help ensure the content people post on their sites follows the rules.
Social media platforms are not the only ones that need policing. Any consumer-facing company — from retailers to dating apps to news sites — needs someone to weed out unwanted content, whether that’s hate speech, harassment or anything illegal. Companies are increasingly using artificial intelligence in their efforts, but Popken notes that humans remain essential to the process.
The conversation has been edited for clarity and length.
Q: HOW DID YOU SEE CONTENT MODERATION CHANGE IN THAT DECADE YOU WERE AT TWITTER?
A: When I joined Twitter, content moderation was in its nascent stages. I think even trust and safety was this concept that people were just starting to understand and grapple with. The need for content moderation escalated as we, as platforms saw them be weaponized in new ways.
I can sort of recall some key milestones of my tenure at Twitter. For example, Russian interference in the 2016 U.S. presidential election, where we realized for the first time, realized in a meaningful way, that without content moderation we can have bad actors undermining democracy. The necessity for investing in this area became ever more important.
Q: A LOT OF COMPANIES, THE BIGGER SOCIAL MEDIA COMPANIES ARE LEANING ON AI FOR CONTENT MODERATION. DO YOU THINK THAT AI IS IN A PLACE YET WHERE IT’S POSSIBLE TO RELY ON IT?
Bu hikaye Techlife News dergisinin April 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Techlife News dergisinin April 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
EUROPE'S CYBERSECURITY CHIEF SAYS DISRUPTIVE ATTACKS HAVE DOUBLED IN 2024, SEES RUSSIA BEHIND MANY
Disruptive digital attacks, many linked to Russian-backed groups, have doubled in the European Union in recent months and are also targeting election-related services, according to the EU's top cybersecurity official.
T-MOBILE TO BUY ALMOST ALL OF U.S CELLULAR IN DEAL WORTH $4.4 BILLION WITH DEBT
T-Mobile is buying U.S. Cellular's wireless operations and certain spectrum assets in a deal valued at $4.4 billion, and further consolidating the industry.
JUDGE WEIGHS PROPOSED CHANGES TO GOOGLE'S ANDROID APP STORE TO PREVENT ANTICOMPETITIVE TACTICS
Google is tried to confront the latest in a succession of legal attacks on its digital empire as federal judge began to address anticompetitive practices in the app market for smartphones powered by its Android software.
THE 'MAD MAX' SAGA TREADS (HARD-TO-FIND) WATER WITH FRUSTRATING 'FURIOSA'
At the beginning of \"Furiosa: A Mad Max Saga,\" we are introduced to a kick-ass woman who rides a horse, then a motorbike, nails a few bad guys with sharpshooting finesse and fights off a mob. But it's not Furiosa — it's her mom.
NORTH KOREAN ROCKET CARRYING ITS 2ND SPY SATELLITE EXPLODES SHORTLY AFTER LAUNCH
A rocket launched by North Korea to deploy the country's second spy satellite exploded shortly after liftoff Monday, state media reported, in a setback for leader Kim Jong Un's hopes to operate multiple satellites to better monitor the U.S. and South Korea.
NOT A GYM RAT? HERE'S HOW TO GET STARTED ON AN OUTDOOR EXERCISE ROUTINE
Between the sweat smell, fluorescent lights and omnipresent television screens, April Herring has never connected with going to the gym.
ARM OFFERS NEW DESIGNS, SOFTWARE FOR AI ON SMARTPHONES
Arm Holdings this week unveiled new chip blueprints and software tools to help smartphones handle artificial intelligence tasks, along with changes to how it delivers those blueprints that could help speed their adoption.
NVIDIA'S STOCK MARKET VALUE IS NEARLY $3 TRILLION. HOW IT ROSE TO AI PROMINENCE, BY THE NUMBERS
Nvidia's stock price has more than doubled this year as of the close of trading this week, increasing the company's market value by more than $1.3 trillion. Those numbers are headed higher again this week after the company reported better-than-expected quarterly results.
OPENAI SIGNS CONTENT DEALS WITH THE ATLANTIC AND VOX MEDIA
Sam Altman-led OpenAl said this week it has signed content and product partnerships with The Atlantic and Vox Media, helping the artificial intelligence firm to boost and train its products.
TOP APPLE EXEC ACKNOWLEDGES SHORTCOMINGS IN EFFORT TO BRING COMPETITION IN IPHONE APP PAYMENTS
Longtime Apple executive Phil Schiller last week acknowledged a court-ordered makeover of the U.S. payment system in its iPhone app store hasn't done much to increase competition a shortcoming that could result in a federal judge demanding more changes.
