Dubai. Following the formation of MullenLowe Group in May 2015, the network unveiled its plans for a new global corporate identity in late January 2016. The new brand the positioning of MullenLowe Group as a global creative boutique, with a
challenger approach delivered through a hyper-bundled operating model....

Advertising. Is ‘integration’ swallowing individual agency brands?

Digital. Regional programmatic company, MMP, goes global.

Marketing. The evolution from CMO to the all-new CSO.

Insights on the digital media consumption and advertising spending in the MENA region.

Infographic. How KSA millennials are using YouTube.

Banking. How banks in Lebanon are evolving to keep pace with changes in technology and consumer habits.

Etienne Debanne narrates the story of Exotica's famous identity.

Ipsos's Pinaki Banerjee on the changing portrayal of women in advertising and its effect on brand perception and more...

Is it the end or a new beginning for Lebanon’s big production houses?

An overview of the digital and mobile banking scene in Lebanon.

Media work. Mercedes-Benz’s “Grow Up” campaign puts a twist on growing up.

Digital. The impact of Black Friday on Cyber Monday.

X-pert File. Mindshare’s TJ Lightwala sheds light on the workable model of innovation in today’s industry.

Media work. Mercedes-Benz’s “Grow Up” campaign puts a twist on growing up.

Work. A selection from the regional and international creative scene.

How are agencies surviving budget cuts in an instable economy? We investigate.

Smartphones of the next era Huawei Mate 10 Series present impressive features.

Why MCG& Associates has launched marketing and talent consultancy Ampersand.

The real meaning of Carolyn Everson’s Facebook brand safety manifesto.

Digital. In a region where Internet and mobile penetration continue to soar, and new alliances between business and e-commerce platforms increase, Communicate Levant reviews the e-commerce landscape and its impact on advertising

X-pert File. Omnicom’s Elie Khouri spells out what needs to change for better viewability

Is Lebanon's auto industry back on the road to success?

Publicis Communications MEA partners with Google.

How far ahve we come regarding brand safety?

Festival of Media MENA - A full report of the third edition of Festival of Media MENA Conference and Awards.

Industry Focus. - A look at the mobile banking scene in Lebanon.

Media work. - Nissan takes on the desert with new performance measurement unit...

ON THE CARDS - LEBANON'S WOMEN MAKE THEIR MOVE.

Communipeopel. - Omnicom Group launches women expowerment initiative.

Media work. - BLOM bank shines light on hopes and dreams...

MAKING THE RIGHT CALL 
A look at the mobile advertising scene in the MENA and Levant regions..

Infographic: Aimia's Loyalty Lens report reveals the value of data, Digital: What now for Maurice Levy?...

Dubai. Held on November 1 in Dubai, the third edition of OMG MENA’s Targeting Tomorrow conference shared best marketing practices with an emphasis on data and technology........

Out with the old, in with the new’ has always been a common saying. But does it hold true in the advertising world? Advertising has evolved tremendously over the past 15 years, thanks in part to the advent....

A peek into what millennials want from their carrers.

Media Work. Cadillac XT5 explores influencers' stories in the "Pursuit of Next" campaign...

Appointments. Publicis Media announces key
leadership changes in Levant, Start-ups: FADE IN and Little Tree Films take their relationship to the next levelCommuniquestion. We ask the industry: If you
could only go on one website again for the rest of
your life, which one would it be and why?...

There are two questions: how do I re target or identify someone based on insight – and that has to be computer-based – and then, there is a creative element, where you try to create segments....

When money and creativity meet. Over the past 15 years, Lebanese banks have been showing the way for more creative and more daring advertising. We take a stroll down memory lane and remember the best of their work

Tuesday, March 15, proved to be a dark day for print newspapers and their long-held legacies in Lebanon. As-Safir, one of the oldest newspapers in the country, released a statement concerning the possibility of print cessation, adding that it was considering shifting its issues online..

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Communicate Levant Magazine - March 2016

Communicate Levant Magazine - March 2016

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