The programmatic advertising landscape is an intricate maze of players and technologies. Communicate sorts out through the good, the bad and the ugly, to understand how, and how well, this all works.

Communiquestion. We asked the industry: When you first heard about programmatic, what did you think it was?

Without stakeholders knowing, or doing anything about it, ad fraud is upending online advertising’s dynamics. Ad fraud expert Dr. Augustine Fou paints a troubling picture.

Media News & interviews

Turki Alalshikh: A Visionary Leader Shaping Saudi Arabia’s Cultural Landscape. Explore his dynamic journey, as he navigates the intersection of culture, entertainment, and innovation in the MENA region.

We probe industry professionals on whether they’d travel into the future of commerce or take a train back to the past.

Audio is the Future:
How Sound is Reshaping Marketing...

Content creation has become part of brands’ everyday jobs and headaches. What to do when, where, with whom and how often? Communicate sorts out through the complexity.

Interview. Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan..

How OTT is transforming the broadcasing Landscape.

Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond.

Media News 

SIGNALING CHANGE - THE TRANSFORMATION OF SAUDI MEDIA.

A breakdown of Kantar Millward Brown's predictions for 2018.

Is the merger of consultancies and agencies the new model?

Ipsos's Pinaki Banergee on the changing portrayal of women in advertising and its effect on brand perception...

X-pert File. Mindshare’s TJ Lightwala sheds light on the workable model of innovation in today’s industry.

Media work. Mercedes-Benz’s “Grow Up” campaign puts a twist on growing up.

What’s going on in the world of ad tech? We explore.

X-pert File. James Hunt, vice-president, Create,
CNN International Commercial, on the rise of the
in-house agency model, Marketing. Boxed.com’s CMO makes the case for
taking agency expertise client-side...

Linkeldln'd metammorphosis into Facebook.

The Trade Desk respondes to P&G's mark Pritchard.

Bell Pottinger loses face after scandal in South Africa and more...

Exclusive Interview with Pierre Choueiri, Media Work: Aquafina ME launcs new campaign for flavored water...

Festival of Media MENA: A full report of the third edition of Festival of Media MENA Conference and Awards...

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Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond. By providing in-depth news and analysis for professionals in the marketing, advertising, PR, and broader media and communications industries, the title offer an exciting way to reach this community. Communicate is published in association with Advertising Age, widely regarded to be the must-read publication among international advertising, marketing and media professionals

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Communicate Magazine - Quarter 2, 2020

Communicate Magazine - Quarter 2, 2020

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