Marketing: Does programmatic mean agencies are no longer needed, since everything will become automated? Raja-Paul Youssef, Associate Account Director, MEC MENA, investigates...

SAUDI STRATEGY TO CONQUER THE WORLD How the Kingdom’s reforms  pose challenges and opportunities for marketers.

STRATEGY After the Facebook fiasco, now what?

AUTOMOTIVE Bentley Middle East in the fast lane.

The Untapped Force Of Influencers That Brands Need To Know.

How To Digitise CX Successfully.

How 2018 will look like and how marketers perceive the risks that lie ahead and more...

MARTECH How technology is powering CX.

MARTECH Why modern marketers need AI.

EVENTS The 2017 MENA Effie shortlist is out.

Marketing - Why location matters.

Event - MENA Effie judges speak out.

Adtech - How Al is changing online advertising and more...

Ad viewability: What's missing?

Countdown to the MENA Effie Awards.

How to measure the impact of influencer marketing and more...

Regional News: Saudi Telecom most valuable brand in Arab world; Tesla launches in UAE, Media: Success stories of some print publications around the world that survived...

Events: A post-event recap of the 2016 MENA Effie Awards - the marketing Oscars, Consumer Insight: Brands across various sectors, including hospitality, automotive and retail are increasingly targeting children in order to attract customers.An analysis of why this approach has become so popular...

As you head to or from work, larger-than-life billboards for the latest consumer products dot the roads, perhaps sending out a signal to the layperson that all is well in the region’s marketing landscape.....

What’s the difference between a pin, a tag and a mention? What are the different financial schemes for campaigns on Facebook, Twitter or Instagram? Which platform offers targeting and re targeting options?

In this Issue: Cover Story: There are a number of factors to take into consideration to ensure that a marketing initiative yields the desired results and,
ultimately, generates a high ROI. GMR helps to navigate this rather complex maze, Market Analysis: The tourism,
travel and hospitality industry has had no choice but to adapt quickly to the digital world’s new realities to ensure sustained ROI. It was no easy feat and this is
work always in progress. How did major players manage, Advertising: The hottest topic for industry experts today is adblocking: many call it a buzzword, while others believe it spells imminent doom, Branding: For a brand to connect emotionally with its consumers and enhance its image, marketers need to keep the power of context in mind, reveals Buzzeff and much more...

Hosted under the theme “Connecting Minds, Creating the Future”, Expo 2020 Dubai will be held from October 2020 until April 2021. As the site of the World Expo – this edition of the event is the first to be held in the Middle East.......

“I like this event. It is one of very, very few events that I attend, for one simple reason: it has credibility. In addition, it has complete transparency and does not depend on sponsorships and all those sorts of things to win an award. Because this award is not driven by sponsorships, it is accurate.”

MENA. Gartner identified the three thingsMiddle Eastern digital commerce playersshould focus on to drive growth:Delivery: The regional delivery system isnot the most reliable and some placesare even lacking an address system.

Events: This year’s Marketing to Women conference revealed the many faces of the modern woman and how brands can best reach them in a constantly shifting landscape. Some studies suggest that using traditional insights is still the best way to target women in the region, while other marketers suggest pink-washing should be a method left far in the past....

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Gulf Marketing Review (GMR) has been the most authoritative and reliable source of information for marketing professionals across the Middle East. An indispensable blend of robust analysis, meaningful insights and solid research spanning a broad range of marketing disciplines, issues and product categories has kept GMR at the forefront of the region’s business media for over two decades.

Agency &amp; Client Special 2017

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Gulf Marketing Review Magazine - Agency & Client Special 2017