REVISTA SEMANA - Issue 02 2022

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This year we all can agree that the usual summer-induced business sluggishness
has not happened. On the contrary, it has been the opposite of slowing down – the
economy is thriving, and everyone’s calendar is full of meetings and events, with no
time to spare.
According to World Bank, the UAE’s economic growth will accelerate this year
compared to 2021, growing at 4.6 percent in 2022 against 2.6 percent in 2021. The
country is expected to benefit from higher oil prices and a strong rebound in the nonoil
sector. All these non-oil sectors, mainly hospitality, retail, and healthcare, are on
a hyper-digital drive to keep up the pace of growth, operate seamlessly, and deliver
exceptional customer experiences. An IDC forecast reports that annual spending on
digital transformation across the Middle East, Turkey, and Africa is set to top $58
billion by 2025. This is great news for regional channel partners.