Premium menjadi sebuah predikat yang disematkan dalam sebuah produk atau layanan. Hal ini menjadi inovasi dari si penyedia produk maupun layanan untuk menyasar segmen konsumen kelas atas. Bisa jadi produk ataupun layanan tersebut memang khusus untuk segmen A+ atau hal ini menjadi strategi marketing untuk memperluas market.
Jika kita berbicara brand layanan transportasi taxi White Horse, memang layanan transportasi tersebut dari awal mula dihadirkan dikhususkan untuk segmen A+. Berbeda dengan taxi bermerk Bluebird dimana berawal dari segmen menengah, brand tersebut mencoba memperluas market dengan menghadirkan Silver Bird bahkan yang terbaru Golden Bird untuk segmen A+.
Seiring dengan semakin tumbuhnya kelas ekonomi menengah, maka ekspektasi untuk menjadi bagian kelas premium pun semakin tinggi. Terkadang beberapa memaksakan diri untuk menjadi bagian dari kelas premium dalam beberapa hal. Misalnya dari kendaraan yang dibeli untuk digunakan sehari-hari. Tak heran jika kemudian penjualan Mercedes Benz pun semakin tinggi di Indonesia.

Masyarakat Ekonomi Asean yang semula akan digulirkan pada tahun 2020, dipercepat 5 tahun sehingga tahun 2015 sudah siap bergulir. Kesiapan Indonesia untuk menghadapi persaingan di regional Asean tersebut pun dipertanyakan. Khususnya yang menjadi sorotan ialah seperti apa kesiapan industri beserta SDM nya dalam menghadapi persaingan. Dalam hal ini bagaimana sebuah industri mampu menghadirkan produk-produk yang mempunyai kualitas dan sejauh apa SDM di Indonesia mempunyai kompetensi tinggi sekaligus berdaya saing. 
Judul “Bermutu di MEA” dikesempatan kali ini memang terkesan sebuah ungkapan yang terlambat. Karena bermutu adalah sebuah bentuk kesiapan. Bermutu jauh-jauh hari sebelum MEA digulirkan rasanya akan lebih tepat. Akan tetapi siap tak siap, dalam waktu kurang dari 1 tahun, pasar bebas Asean tersebut akan tetap bergulir. 
Turun tangan pemerintah selama ini dalam menjalin komunikasi dengan industri untuk mempersiapkan diri menghadapi MEA memang tak terlihat. Semua berjalan sendiri-sendiri tanpa ada panduan yang jelas. Belum lagi jika kita berbicara mengenai pembangunan infrastruktur untuk menghadapi persaingan global yang jauh dari signifikan. Hingga pada akhirnya kini, beban persiapan MEA yang sangat singkat tersebut pun dilimpahkan ke pemerintahan yang baru, pemerintahan Jokowi-JK. 
Selalu ada harapan disetiap pergantian kepemimpinan. Hal tersebut memang tak bisa dinafikkan. Namun seperti apa pemerintahan Jokowi-JK akan bekerja untuk percepatan peningkatan mutu di MEA nanti. Dalam kesempatan kali ini, majalah The Quality menggunakan referensi dari Badan Standarisasi Nasional untuk membedah salah satu program pemerintahan Jokowi-JK terkait strategi dalam menghadapi MEA tersebut. Selamat mengetahui, salam semakin bermutu!

Sempat dalam waktu yang cukup lama, produk generik tak lagi menjadi acuan masyarakat dalam menentukan pilihan. kini, telah sampailah kita di era baru dunia kesehatan yang digaungkan lewat sebuah program yang bernama Jaminan kesehatan Nasional (JkN). Program ini telah terlaksana mulai awal tahun 2014 dan tampaknya keberadaan produk generik mulai digaungkan lagi.
Bagaimana industri farmasi in-line dengan kerangka farmasi dalam program tersebut? Lebih jauh lagi, bagaimana pemenuhan demand dan kualitas produk generik di era JkN saat ini? Dalam kesempatan edisi bulan Oktober 2014 ini, majalah the Quality berusaha memberikan evaluasi mutu mengenai hal tersebut. Selamat membaca, salam semakin bermutu!

Bisnis travel haji dan umroh semakin marak di Indonesia saat ini. Kurang lebih 600 travel haji dan Umroh telah berdiri secara resmi dan tercatat di Kementrian Agama. Akan tetapi jika kita sadari lebih jauh, gejolak pertumbuhan industri travel haji dan umroh ini pada dasarnya masih kurang signifikan mengingat Indonesia sendiri sebagai negara yang penduduk muslimnya paling besar dibanding negara-negara lain di dunia.  Apakah kesadaran ber-Haji dan beribadah umroh penduduk muslim di Indonesia masih sangat lemah, apakah biayanya yang terlalu mahal, ataukah kebijakan baik dari pemerintah Indonesia maupun pemerintah Saudi yang memang membelenggu demand masyarakat untuk berhaji lewat travel-travel haji yang ada?

Didapati bahwa persoalan transportasi di Indonesia bukan hanya pada aspek  teknis meliputi sistem transportasinya, kelayakan kendaraannya, kelayakan infrastrukturnya, dll tetapi juga pada aspek non-teknis yaitu mengenai kultur masyarakatnya. Kebanyakan dari kita pasti akan mengamini ketika dikata bahwa masyarakat Indonesia memang kurang mempunyai kesadaran tentang pentingnya standar keselamatan dalam bertransportasi.

ketika asuransi lokal dianggap kurang bertaji dinegeri sendiri. Ditambah dengan arus liberalisasi sektor jasa termasuk perasuransian dalam momentum pasar bebas ASEAN. Perasuransian nasional perlu segera mengambil sikap. Apakah kuantitas yang akan diperjuangkan ataukah kualitas yang terlebih dahulu menjadi sebuah urgensi

Aplikasi ISO maupun SNI SMM menjadi sebuah cerminan komitmen bahwa pelaku UKM ataupun Waralaba memang ingin berbisnis dengan tahan lama karena ditergetkan untuk bisa digunakan berulang-ulang dan dapat digunakan oleh banyak pemangku kepentingan

Tanggal 1 November 2010, standar internasional ISO 26000 telah resmi diterbitkan. Pertanyaan-pertanyaan tentang apakah penerapan CSR diperusahaan saya sudah betul dan diakui oleh pemangku kepentingan yang relevan baik tingkat lokal, nasional maupun internasional. Ulasan lengkap implementasi ISO 26000 hanya di the Quality Magz-Inspiring World Class Quality Business

Pada saat ini standar sistem manajemen mutu (ISO 9001 : 2008), standar sistem manajemen lingkungan (ISO 14001 : 2004) dan standar keselamatan dan kesehatan kerja (Occupational Health and Safety–OHSAS 18001 : 2007) telah menjadi isu penting yang diharapkan dapat dipelajari, dipahami dan diterapkan oleh perusahaan-perusahaan di dunia dalam mengelola proses bisnis yang dimilikinya. Tuntutan pasar atas penerapan standar-standar internasional dimaksudkan untuk memberikan barang atau jasa yang bermutu baik dan aman bagi pemakainya dan memenuhi persyaratan keamanan, keselamatan dan kelestarian lingkungan serta harga yang bersaing kepada konsumen atas barang atau jasa yang dibelinya. Dengan demikian, pengembangan dan penerapan sistem manajemen mutu dan sistem manajemen lingkungan dan keselamatan dan kesehatan kerja perlu memperoleh perhatian.

Menjadi sebuah keyakinan yang kuat bahwa keberkualitasan sebuah organisasi atau dalam lingkup yang lebih besar lagi yaitu sebuah negara, sangat bergantung pada kualitas pemimpinnya. Sederhananya, keterpurukan sebuah negara tak lain dan tak bukan merupakan cerminan kegagalan sebuah kepemimpinan.

Pertanian di Indonesia tidak hanya sekedar menjadi ranah perekonomian tetapi juga sangat kuat sebagai karakter dan budaya. Namun alangkah malang bukan kepalang faktanya, yaitu ketika bangsa ini hanya bisa menyaksikan kegagahan negara-negara seperti Thailand dan Vietnam mengekspor berasnya

Dalam kesempatan ini, majalah The Quality  berusaha menyampaikan bahwa audit merupakan proses untuk menaikan kualitas/quality improvement dan untuk seorang auditor sendiri sangatlah perlu untuk menjaga konsistensinya akan standar audit yang telah ditetapkan. Semoga kita menjadi insan-insan siap audit sehingga Indonesia dapat menjadi bangsa yang lebih baik

Standar Menristek 
Terhadap Mutu Teknologi 
di Indonesia

Apa yang terbesit di benak anda ketika mendengar kalimat The World Class Quality Company. Apakah kemudian anda memvisualisasikan sebuah perusahaan dengan karyawan yang sangat banyak, kantor yang megah dengan cabang di mana-mana dan telah ekspan ke luar negeri, atau anda cukup berpendapat bahwa perusahaan tersebut pasti mempunyai laba yang sangat besar.

Edisi kali ini The Quality akan mengulas tentang kualitas pelayanan di rumah sakit. Seperti apa perkembangan perumahsakitan di negara kita saat ini? Apa saja sistem dan pelayanan yang harus ditingkatkan? Serta masih banyak informasi dan inspirasi yang akan didapatkan pada edisi ini.

Pembaca The Quality, menyadari bahwa mendidik SDM memerlukan sebuah proses, maka edisi September 2103 ini, kami mengulas seputar SDM. Lebih mengerucut, salah satu sumber pencetak SDM adalah perguruan tinggi. Jika perguruan tinggi memiliki kualitas, maka SDM yang dihasilkan juga akan berkualitas. Sebuah pemikiran sederhana yang tidak mudah untuk diaplikasikan. 
Perguruan tinggi, khususnya swasta, ada yang sudah mampu menunjukan kualitas sehingga mampu menghasilkan lulusan sarjana yang juga berkualitas. Namun, tidak sedikit, perguruan tinggi swasta (PTS) yang masih perlu pembinaan. Di edisi ini kami menyajikan beberapa profil PTS yang bisa menjadi inspirasi bagi PTS lainnya untuk meningkatkan kualitas. Ulasan ini juga berguna bagi calon mahasiswa agar tidak salah dalam memilih PTS. 
Pembaca, kami ucapkan selamat berbagi inspirasi di The Quality edisi September 2013 ini. Make plans for the future!

Majalah The Quality hadir untuk menjawab semua persoalan dan kebutuhan masyarakat, perusahaan, pemerintah, dan segala aspek agar mampu meningkatkan kualitas mutu.

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the Quality Magazine - Oktober 2015

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