The boom in entrepreneurship ecosystems in several parts of the world poses a unique problem to marketers. The problem really is as a company, how do you break through the clutter?  Buying your way out of it, through expensive paid advertising, is certainly not a solution, especially for startups with smaller, or should I say, zero marketing budgets. Even if you run a Greenfield startup in an uncrowded space, chances are you’ll be fighting with competition sooner than later. Unless, say, you are Google.

Building Media Brands designed for CEOs, Entrepreneurs and Business Leaders across India. We’re the publishers & curators of Smart CEO, SmartCEO.co, Startup50 Conference & Awards and Leadership Unplugged.

Through in depth conversations with entrepreneurs, CEOs and investors, we work on capturing their thinking process, the business decisions they make and why they make these decisions.

In spite of high cost of living and rising home prices, Vancouver is home to some of Canada’s most exciting startups, In conversation with Arvind Sankaran, Venture Partner at Jungle Ventures on the cross-pollination of fintech and financial services

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The Wedding Brigade

Arya Collateral Warehousing Services

The KPO with a difference, How prime venture partners-backed Happay is fixing expense management.

Through in depth conversations with entrepreneurs, CEOs and investors, we work on capturing their thinking process, the business decisions they make and why they make these decisions, Fae ring capital backed financial services platform, funds India, is gearing up to expand its customer reach across the country, Product Intelligence on a Saas Platform....

Imagine a world where our fellow countrymen in rural India have access to high-quality kindergarten education for their children? What if there was a startup that could prevent blindness through affordable eye screening solutions for all? How about a platform that empowers artisans across the country – both rural and urban – to sell handmade Indian products to the world? How about a robotic solution to perform biopsy procedures to treat cancer? And, last but not the least, what if the next big web company is made in India? 

Dilipkumar Khandelwal, Managing Director, SAP Labs India, believes the new normal for large companies like SAP will revolve around the mindset to co-innovate with partners, embrace a startup-like culture and, most importantly, inspire people to work as if it is their own business

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

The SmartCEO Magazine - November 2013

The SmartCEO Magazine - November 2013

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