The SmartCEO - November 2013

En este asunto

The boom in entrepreneurship ecosystems in several parts of the world poses a unique problem to marketers. The problem really is as a company, how do you break through the clutter? Buying your way out of it, through expensive paid advertising, is certainly not a solution, especially for startups with smaller, or should I say, zero marketing budgets. Even if you run a Greenfield startup in an uncrowded space, chances are you’ll be fighting with competition sooner than later. Unless, say, you are Google.

The SmartCEO Magazine Description:

We work closely with entrepreneurs, CEOs and investors in India, to understand their decision-making process when building and scaling new ventures.

Our aim is to enable every budding entrepreneur, middle manager and senior manager to evolve into more efficient, innovative and smarter leaders.