As Campaign India turns eight, we bring to you the inputs from across the industry on what is the one principle that has got people where they are now. What’s their oxygen? We look back on what and who made headlines in the past eight years and what adland thought about it. We also take a look at the personalities that made news this year, perspectives on them, and our view.  S Subramanyeswar from Lowe Lintas makes the case for a planning AoR, and explains why it will be good for marketing. Raj Kamble, Famous Innovations, speaks on the one thing that makes talent move. Read on.

This issue of Campaign India features an interview with Joono Simon of Brave New World. He opens up on turning profitable in six months, and the brave new order for work he has envisioned. In the build up to Cannes Lions 2016, we enlist changes this year. Jonathan Burley of CHI&Partners; UK calls for 'the necessary demise of the creative team' – the '50s art-copy pairing advocated by Bill Bernbach. Rediffusion Y&R's Rahul Jauhari lists must-have gadgets. We add perspective to Gurgaon Vs Gurugram. And reflect on DAN's Fortysix constituted by the disadvantaged, and the elitist citadel that is Indian marketing. We wrap up with highlights from Advertising Week Europe.

It's Goafest time and as always, Campaign India offers in-depth coverage from the ad festival organised by the AAAI and The Advertising Club. Alongside the results tally, we spotlight all the Gold winners from the Broadcaster, Creative, Media and Publisher Abbys. Detailed coverage of the talks, annotated with handpicked thoughts and curated images from the festival are presented in this issue. Goafest veteran Manish Bhatt, meantime, takes us through a typical day at the festival. Besides this, we present all the winners from Laadli Media and Advertising Awards 2014-15 for Gender Sensitivity's national leg, where BBDO's 'Share the Load' snared the Grand Prix.

In this issue focused on gender sensitivity, we decode the state of portrayal of women in advertising today. The issue also celebrates work that struck a sensitive chord in 2015. Elsewhere, we analyse the Indian consumer and whether they are more accommodating of compromised portrayal of women, than peers in 'mature' markets. We also have the complete list of winners from the Southern and Western regions at the Laadli Media & Advertising Awards for Gender Sensitivity. Further, we speak with Rediffusion Y&R's Pranav Harihar Sharma about getting the agency back into the reckoning, the 'Brave and Beautiful' campaign and more... Besides capturing reactions of digital practitioners on Facebook 'Reactions', we also ponder on how rural TV ratings will change media plans.

In this issue of Campaign India, Rahul Johri of Discovery Networks tells us about the growth of the network, its localisation strategy, and trends to expect. In the Close-up section is ThinkStr's Ravi Raghavendra, who talks about his entry into advertising, taming the angst, his two mentors and rise of independents. Craig Greenfield and Tanmay Mohanty of Performics and ZenithOptimedia's Gareth Mulryan discuss desktop and mobile, increasing role of owned media, the role of creativity, bots and more. In the Live Issue section we ask whether more brands will take the Xiaomi and OnePlus direct-to-consumer route, and whether it's the way forward.

In this issue of Campaign India, Skore Condoms' Vishal Vyas explains why the TTK-LIG brand is getting 'Bolder, Better and Naughtier'. Sagar Mahabaleshwarkar, who took over recently as CCO of Cheil India, tells us about his recent Singapore stint, current mandate and importance of technology in creative today. We speak with Kinetic's Mauricio Sabogal and Suresh Balakrishna about the agency's upcoming programmatic launch, and how it intends to get mobile phones and billboards talking. We probe into ASCI's proposal to ban celebrity endorsements in a category allowed to advertise. Bajaj Auto's Rajiv Bajaj lends perspective to positioning and differentiation, and the thinking behind putting INS Vikrant's metal into the upcoming 'V'. Meantime, in the newly introduced 'Agency Spotlight' section is Rediffusion Y&R.

In this issue of Campaign India, we profile 'The Last of the Mad Men', Fali Vakeel, a week after he exited Mullen Lowe Lintas Group after a 24-year-stint. Joji Jacob, the recently appointed head of DDB Asia's creative council, takes us through his key responsibilities, targets and his advertising journey. Ford's Rahul Gautam explains why the auto major will steer clear of the entry segment. Our global content in this special issue comprises predictions from thought leaders in the UK, on the year ahead for advertising agencies, creativity, production, social media, marketing, planing and cultural trends. In the opinion segment, Lowe Lintas' Subramanyeswar explains why 'Good and Service' is the new 'Goods and Services'.

In this, the first issue of the 2016, adlanders tell us what will they remember 2015 by, and what the one big development they expect to see this year is. From a new TV measurement to a 'tectonic shift' in the approach to digital, a lot has happened. And the industry tells us to expect more. In the Live Issue section we find out whether mobile web ad spend has kept pace with projections. M&C Saatchi February's Nirmal Pulickal tells us about his advertising journey, the 'industry in-flux' and the glory of awards. Elsewhere,, Mullen Lintas Group's Joseph George recommends more than one position for Brandsutra 2.0, to tackle the crisis of consistency.

In the year-end issue of Campaign India, we look back at what creatives had to say in our Close-Up segment through the year. We also look at what the marketing fraternity was up to. Ahead of unveiling the Campaign Top 100 online, we list 10 of our favourites from that elite list. In current features, we caught up with Pepperfry's Kashyap Vadapalli on the e-commerce player's strategy, the online furniture category, and potential for growth. Elsewhere, Onads' Jignesh Maniar tells us about his entrepreneurial journey so far, the stint at Ogilvy, and why he won't say no to an acquisition.

In this issue of Campaign India, we take an in-depth look at the South Asia Agency of the Year 2015. We feature winners, comments from the jury and some glimpses from the awards gala. We also caught up with Manu Jain of Xiaomi India who tells us how the Indian phone user is very different from global counterparts. Lowe Lintas' recently elevated ECD Shayondeep Pal takes us through his career and explains that brand messages aren't getting lost with complexity of stories. Elsewhere, IBS’ Sabyasachi Mitter and HCL’s Apurva Chamaria discuss 'trending on Twitter', and if and when it matters.

In this issue, Kedar Teny of Hardcastle Restaurants (McDonald's West and South), tells us that the brand is looking to get people to spend more time with it, as share of wallet will follow. 1pointsize's Anantha Narayan reveals a life beyond advertising, while still creating  brands -- and products. Rediffusion's CSO Navonil Chatterjee opens up on his mandate, and why talk of a takeover angered him. Ahead of the first day-night Test match in Australia, we ask adland whether Test cricket can rise to its glory days. Also, there's the best of Diwali ads in India, alongside the best of Christmas globally.

Campaign India’s 13 November issue saw us analysing whether more than just ‘disrepute to the game’ led to Pepsi ending its sponsorship of the Indian Premier League. We look at how brands are taking up social polls as Twitter creates a buzz. Sanjay Trehan, HT Media, speaks about the company’s bullishness on digital, its converged newsroom, and 'Brand Studio'. Elsewhere, Sudip Ghose of VIP Industries and Jitender Dabas from McCann Erickson discuss if and how the Lionel Messi association can help Tata cars' perception. Jagdish Acharya, Cut the Crap, opens up on his journey from product management to creative, the few strategic steps between,  and the start-up wave. Sanjiv Pandey, Subway India and Sri Lanka, reflects on what it’s like to run a franchise-based QSR, an the evolving landscape for one in India. Meantime, James Murphy of  Adam & Eve/DDB tells us how to be a creative agency CEO. Read on.

The 30 October issue sees ITSA's Emmanuel Upputuru speak on craft being under threat from effectiveness, and the next phase of growth for the challenger. We caught up with lingerie e-tail brand Zivame's Richa Kar, on the category finding its space online, winning women over, and not asking the consumer to ‘buy…buy…buy…’. We invited stakeholders to reflect on whether agencies are equipped to handle the coming content demand, amidst competition from media owners and comedy groups, among others. Prasanth Kumar of Mindshare looks back on the agency’s growth in the current year and vision for the future. Elsewhere, we dissect print media's relationship with nudes, as Playboy gets set to do away with its famous bunnies. A feature from the UK on ad-blocking, an ode to the spirit of giving this festive season, and our viewpoint on media audits in the wake of ASA investigations in the USA, round up this issue.

The issue dated 16 October sees excerpt from veteran journalist Shekhar Gupta's AAAI-Subhash Ghosal Memorial Lecture in Mumbai. At an IAA Conversations event, we tuned in as author and journo Shankkar Aiyar spoke with Dr Subhash Chandra, chairman, ZEEL and Essel Group, on news neutrality. We look at the winning work from the inaugural IndIAA awards hosted on 13 October in Mumbai. Ajay Gahlaut of Ogilvy & Mather and Karin Sarin of OnePlus discuss whether brands can do better with online contests. Elsewhere, Paul Burke laments the lost art of copywriting. Three network creative chiefs discuss what it takes to create a successful global campaign that’s relevant in every market.

In this issue, Mohit Joshi of Havas Media explains why the agency doesn’t want to be a ‘biggie’. Ogilvy creative Kiran Anthony speaks about his transition from software to working at one agency, on one client, and under one boss, for 14 years. Elsewhere, Rupa and Co.’s Anirban Chowdhury outlines the company’s expanding portfolio and premiumisation in the category. Ram Jayaraman of Grey Group writes on why adland needs both passion and detachment. The incoming president of D&AD;, Andy Sandoz, urges us to 'remove self-imposed shackles, embrace technology and release the idea'. Read on.

This issue sees coverage from IAA India chapter’s Silver Jubilee Summit hosted in Kochi earlier this month. We celebrate the work that won at Campaign for Dignity 2015, winners of which were announced on 14 September in Mumbai. The issue also presents the work that won at Spikes 2015. Additionally, we have excerpts from sessions at Spikes 2015. The issue also chronicles winners at Emvies 2015, where Mindshare reclaimed its Agency of the Year title. Read on.

In this issue of Campaign India, Renault's Sumit Sawhney tells us why he believes the brand’s small car Kwid will be a game-changer. We asked SapientNitro's KV Sridhar and Famous Innovations' Raj Kamble to reflect on whether technology is helping or harming creativity. We also look at India's porn ban-unban and what it has done. CavinKare's CK Ranganathan opened up at an IAA Young Turks forum; we capture the learnings. Elsewhere, Spikes 2015 jury presidents Vineet Vijayraj Thapar, Matt Eastwood, Wain Choi and Todd Hunter offer some pointers prior to the festival.

Cheil’s Wain Choi speaks up on the sidelines of Cannes Lions 2015, explaining Samsung’s move from functional product advertising to ‘Launching People’. Ashwani Singla of Astrum and Harish Bijoor discuss whether brand #NaMo has risen or fallen since he became prime minister. ‘Common sense was my only qualification’ says Bobby Sista, recipient of AAAI's Lifetime Achievement Award for 2015. Elsewhere, Sven Reinecke, executive director at Institute of Marketing at the University of St.Gallen, Switzerland, reflects on the seven deadly sins of brand management – and how to avoid them. Read on.

In an in-depth interview, we ask Sir Tim Berners-Lee why thinking pixels and machines stand to change everything. We ask if creatives' standing (still) hinge on awards. Viacom18’s Ferzad Palia and MediaCom’s Debraj Tripathy debate whether subscription can fund premium English entertainment TV. In a special feature, we celebrate the commonalities in festive advertising from across the world. Dave Trott points out why big data is not the answer. Gokul Krishnamoorthy pleads with brands to not dilute their core, to grow. And we ask: if Amitabh Bachchan should endorse DD Kisan for free, should media carry the ads pro bono too? Read on.

This 10 July issue features the best of what speakers at Cannes Lions 2015 had to share. We also take a look at the winning work from India, besides the global Grands Prix. Past and current Indian jurors reflect on whether Cannes Lions jurors are beyond bias, and whether the process is bias-proof. Mark Tutssel, global CCO at Leo Burnett, talks about 10 years on the job and how he foresees India doing 'something remarkable' quite soon. Jon Hamm, his counterpart at Geometry Global, opens up on the importance of emerging markets and what activation agencies need to do. Tahaab Rais, head of insights at FP7 Dubai, explains why Cannes needs to make winning tougher, among other things. Read on.

This issue of Campaign India takes a look at the Maggi controversy and whether that has affected the instant noodles category as a whole. Abhijit Avasthi of Sideways and KV Sridhar of SapientNitro discuss if long format video leads to better creative. This issue also takes you through the work that won Gold and Grand Prix at CIDCA 2015. Marketer Saujanya Shrivastava of MakeMyTrip speaks about indulgence no longer being 'bad’ for consumers in the travel space. In a global feature, Marketing analyses Dove's ongoing quest to redefine the ad world's notion of beauty.

In this pre-Cannes 2015 special, we ask past and present delegates what makes Cannes, ‘Cannes’. We also ask past Indian jury members to reflect on their learning from judging at the premier global fest that could help Indian adlanders in their hunt for Lions. We get up close with J. Walter Thompson's Senthil Kumar on the much awarded 'Make Every Yard Count' entry for Nike. Shiv Sethuraman and Zarvan Patel debate whether the ‘Lion' is still the 'King' of the jungle. We also deliberate on whether award-winning creatives really mean more RoI. In the marketer segment, Tanishq's Deepika Tewari opens up on the brand’s approach to communication that has started many a conversation.

In this issue, we invite adland’s reactions to the indie culture gaining momentum and what networks can do to navigate the changing landscape. Harpreet Tibb of Kellogg India explains the brand's approach to the growing breakfast cereal market, ‘functional advertising’ and localisation. Contract Advertising’s Ashish Chakravarty reflects on the rise of the agency, drying up of advertising monies, and the 'tectonic shift' that the industry is facing currently. Elsewhere, MobiKwik’s Saurabh Srivastava and Xolo’s Sunil Raina discuss whether flash sales are best suited for launches online. In-depth reportage from IAA Debates tracks arguments for and against by Raghav Bahl, Vikram Sakhuja, Arnab Goswami and Rajiv Lochan on whether mobile will be the primary screen for news and entertainment in India in the next three-four years. Among international features, Chelsea FC’s Adrian New delves into how demands for success makes Asian devotees hard taskmasters. Read on.

In this issue, we see Indigo Consulting's Harshad Hardikar and Puma's IssacJohn discuss the pros and cons of real time intervention. Stakeholders debate whether PR agencies should handle paid content and whether there are competency and ethics issues for those that do. Santosh Iyer from Mercedes Benz reflects on the brand's market-leading last quarter of sales and why the brand has steered clear of an ambassador. Srinivasan K Swamy and Ramesh Narayan -- the 'IAA Champions' -- speak to us on the recognition and relevance of the body's initiatives, the next generation of IAA and more. Jack in the Box's Ashish Patkar speaks about his transition from mainline to digital, and why he wants to stick with the medium. The issue also sees a case being made about the continued relevance of desktop as against a mobile-only e-Com ecosystem. Laadli, PopulationFirst's campaign, celebrates its tenth anniversary -- we look back at what it has achieved over the years. Read on.

This issue sees Titan’s Rajan Amba speak about the brand’s mandate, opportunities, growth drivers and how the emergence of wrist-wearables has done watches a world of good. Elsewhere, stakeholders discuss whether India can sustain multiple national creative awards, and whether it will lead to polarisation among agencies.  DigitasLBi's Amaresh Godbole and WatConsult's Rajiv Dingra discuss how ‘display free’ platforms may impact digital. We profile BCCL’s Arunabh Das Sharma, who says the larger challenge is to grow the total ad pie. Viral Pandya of Out of the Box speaks to us about his creative shop and why he won’t sell to another agency. Elsewhere, some of the D&AD; judges reflect on what creativity means to them. Read on.

In the post-Goafest issue, we ask stakeholders whether print will suffer, with the IRS 2014 findings too being contested by leading publishers. Havas’ top boss Yannick Bollore opens up on the agency’s collaboration model and results therefrom. Bajaj Auto’s Sumeet Narang speaks about the portfolio, category challenges and ad campaigns. We take a look at brands investing in IPL and their planned masterstroke for 2015. A look back on Goafest 2015, winners, highlights from speaker sessions and delegate views, alongside a plea from Havas WW’s Shavon Barua for the ‘industry’ to stand as one. Read on.

In this issue, we get Dentsu’s Rohit Ohri and Perfetti’s Nikhil Sharma to discuss whether ad agencies are ready for the future. Ramanuj Shastry of Infectious opens up in our Close Up segment. O&M’s Kawal Shoor speaks about his new mandate as national planning director. Vikran Sabherwal of MTR Foods shares category plans and the company’s India focus. We also look at brands getting in to using third party applications. Elsewhere, BBDO’s David Lubars reflects on the ‘next frontier’ for advertising. McCann’s Suzzanne Powers explains findings from 'The Truth About Global Brands' study, before we quiz her on the evolution of planning and future of planners. Lowe’s Jose Sokoloff elaborates on moving ‘from what we do’ to ‘what we do it for’, in another exclusive interview. Read on.

This issue sees Grey’s Tor Myhren and Malvika Mehra speak about the importance of retaining creative talent in the digital age, their growing healthcare vertical and more. TBWA’s Troy Ruhanen explains his plans for the network, which has been making headlines for reasons good and bad. Vikram Pandey, Leo Burnett, on how a bad ad can do more harm than a scam ad, awards, his Maggi-inspired CV and more. We take a look at the introduction of award categories for responsible communication. Additionally, adland dwells upon the impact of #IndiasDaughter on advertising in the country. Ashok Lalla, Infosys, and Lloyd Mathias, HP, reflect on the real winners of Internet.org. Read on.

This issue sees Neeraj Vyas of Sony explain how the channel plans to promote the IPL. Anupama Ramaswamy of Cheil Worldwide on the 'fragmented consensus' of today. S Rajendran, Acer India, speaks about the challenges in the PC industry, brand campaigns and its re-entry into smartphones. Samar Singh and Sandeep Goyal discuss impact of the ICC World Cup on advertising in the upcoming IPL. We also look at excerpts from the two-day Indian Magazine Congress hosted in Chennai. Additionally, the issue sees whether a 'no negative' stance is good for a news brand. Read on.

This issue sees Nisha Narayanan of Red FM  talking about her journey, challenges for FM radio and the way forward. We explore if the Indian national carrier, Air India, can rise with the help of a new identity. Ramesh Narayan, Canco Advertising and Harish Bijoor, Harish Bijoor Consults debate whether CSR is differentiated enough to be an advantage. We speak with Rahul Nangia, L&K Saatchi & Saatchi about having faith in clients, need for adlanders to be more supportive of each other and his time as a ‘militant’ creative at Grey. Issac John, Puma India on the brand's growth and its digital moves. We also see James Hilton, AKQA on the need for agencies to nurture creative polymaths. Lindsay Pattison, Maxus, shares lessons from attending the World Economic Forum’s annual gathering for the first time. Read on.

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In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Campaign India Magazine - September 04, 2015

Campaign India Magazine - September 04, 2015

In this issue

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