In this issue

Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.

Vajor- A Distinctive Identity

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature and free spirited people who are non-conformists and driven individuals. In an exclusive interview with IMAGES BoF, Founder and CEO Nathasha AR Kumar speaks about the concept behind the brand, its positioning, commitment to sustainability and more. 

8 mins

Lyra Ropes In Parineeti Chopra As Its New Brand Ambassador

The ever bubbly and vivacious Bollywood actress Parineeti Chopra has joined the club of celebrity endorsers as Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, announced her as the brand ambassador of Lyra.

1 min

Observations 2017: Online Shopper Behaviour

Online retail has come far, from its paltry days leading the way of having just Amazon and eBay in its kitty to a vast expanse of shops to the more synchronized avatar of the mouse-andwebpage. Implementation of technology within the retail space is shaping how consumers interact with brands today.

2 mins

Hong Kong Fashion Week For Spring/Summer

The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the four-day fair is expected to receive about 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion and clothing accessories, fabrics and related professional services. 

2 mins

The Making Of Fendi's New Luxurious 'Lei Selleria' Bags

Luxury is not a child’s play. It requires immense hard work, perseverance and detailing in the process of making something luxurious and perfect.

1 min

Innovation At Its Best With Girggit's Colour-Changing T-Shirts

With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way.

3 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.