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Indian Jeweller Magazine - April - May 2025

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In this issue

April - May 2025

NAVIGATING THE MID-YEAR LULL

STRATEGIC IMPERATIVES FOR JEWELLERY RETAILERS

10+ mins

BLUEPRINT FOR GROWTH Best practices for retail jewellery expansion

Expanding a jewellery retail business is a sum total of many factors. Maintaining a consistent brand identity, identifying new locations on the back of data-driven insights, aligning offerings with local preferences, seamlessly integrating e-commerce, social media, and physical stores, empowering employees with deep product knowledge and soft skills - the blueprint for growth constitutes all this, and more, discovers

7 mins

How Indian Jewellers Are Rewriting the Digital Playbook

Whether it is a pendant delivered by Blinkit, or a mangalsutra discovered on Instagram, the jewellery customer of today is mobile, mood-driven, and increasingly influenced by content and convenience. This digital switch is causing India's traditional jewellery landscape to get a tech-powered makeover, making retailers reimagine how collections are discovered, curated, and sold across platforms, finds out

6 mins

Five ways to increase the perceived value of jewellery

With the jewellery marketing undergoing a paradigm shift owing to multiple factors -- rising gold prices, fluctuating diamond rates, uncertain geopolitical and economic scenario -- retailers are facing challenges on multiple fronts. In this situation, increasing the perceived value of jewellery to elevate its intangible appeal is of considerable significance. Suneeta Kaul lists five effective strategies jewellers can adopt to build perceived value.

7 mins

Product and Price The Real Drivers of India's Fastest- Selling Jewellery Segment

Middle-income buyers are driving the fastest-moving price points in fine jewellery today. Jewellers who are responding with smart designs, thoughtful segmentation, and clear pricing strategies are seeing consistent growth.

3 mins

Kaamya Jewels is Not Chasing Trends, And That is the Point

Born from a desire to blend traditional artistry with contemporary expression, Kaamya Jewels has quietly redefined what modern heirloom jewellery looks and feels like. With a commitment to storytelling, craftsmanship, and soulful detail, the brand's vision is shaping a new language of luxury.

4 mins

De Beers Looks to India for the Next Chapter of Growth

India is emerging as the most critical growth market for De Beers, and the brand is going all out to target a rising consumer base, with new stores, campaigns, and partnerships. But with US demand still sluggish, China in a prolonged slump, and global dynamics in a flux, the question remains: is India's momentum enough to drive sales in the coming years, and is De Beers itself doing enough to transform India’s promise into sustained growth.

6 mins

Jewels by Sephora Sets a New Standard in Wearable Luxury

Jewels by Sephora blends Jaipur's artisanal heritage with a globally attuned design philosophy, offering ethically crafted, lightweight fine jewellery that combines luxury with everyday elegance. With a clear commitment to innovation, sustainability, and wearability, the brand enables its retail and B2B partners to meet the evolving expectations of modern, value-driven consumers.

3 mins

Mehta Gold Mastering the Market with Innovation

As gold prices fluctuate and consumer preferences shift, Mehta Gold is quietly redefining the rules of gold jewellery manufacturing. Managing Director Sandeep Mehta explains how technology, adaptability, and smart design are keeping the brand ahead of the curve.

2 mins

How Badalia Diamond is Shaping Modern Indian Luxury

Rooted in heritage, yet constantly evolving, Badalia Diamond blends four generations of craftsmanship with a fresh, modern edge. Under Golu Bhai Badalia's leadership, the brand is redefining Indian luxury with bold stones, quiet elegance, and cultural foresight.

3 mins

GEMGENÈVE 2025 OFFERS STRATEGIC SIGNALS FOR INDIA'S JEWELLERY EXPORTERS AND DESIGNERS

The ninth edition of the Geneva-based event placed a strong emphasis on heritage storytelling, ethical sourcing, and inclusive global narratives — themes with direct relevance for Indian players across the value chain. Indian Jeweller reports on what mattered most, and why it should be on the radar of India's jewellery industry.

4 mins

INDIA GOES COUTURE GLOBAL AT MET GALA 2025

Four trailblazers. One global stage. Here is how SRK, Manish Malhotra, Diljit Dosanjh and Sabyasachi Mukherjee turned Met Gala 2025 into a showcase of Indian craftsmanship.

2 mins

JEWELS THAT FEEL LIKE SUNSHINE, SYMBOLS THAT STAY WITH YOU

Four leading jewellers reveal collections that celebrate nature, inner light, and seasonal beauty — ushering in a new era of feminine elegance and personal symbolism.

2 mins

ALL ABOUT THE COLOUR PURPLE...

Aftab Bandukwala, Founder and Principal Architect, V-Design Architectural Solutions, waxes eloquent about the colour purple, urging jewellery retailers to be bolder, and not hesitate to experiment.

2 mins

BEYOND THE METROS: QUIET REVOLUTION IN JEWELLERY RETAIL

The epicentre of consumer aspiration in India is shifting in a subtle manner -- Tier-Il and Tier-III cities are increasingly scripting their own consumption narratives, and are no longer playing catch-up, says Rahul Desai, CEO and Managing Director of the International Institute of Gemology.

4 mins

STOKING DESIRE...

In order for a jewellery brand to succeed, it is essential to create desire for it. Creating beautiful pieces is not enough - they have to be showcased in such a manner as to make customers want to own them, says

2 mins

FROM CLICKS AND CONNECTS TO CONVERSIONS

Authentic storytelling and strategic digital engagement are key to elevating jewellery brands in today's market, says growth consultant Deepak Tulsian, who has enabled numerous jewellery brands to enhance their narratives and boost conversions.

2 mins

BDB PAYS TRIBUTE TO LATE FOUNDING MEMBER KAVINBHAI CHIMANLAL PARIKH

The Bharat Diamond Bourse (BDB) came together in a solemn condolence meet to honour the memory of its founding member, Kavinbhai Chimanlal Parikh, who passed away recently.

1 mins

INDIA-UK FREE TRADE AGREEMENT OPENS NEW CHAPTER FOR INDIAN JEWELLERY EXPORTS

The recently signed India-UK Free Trade Agreement (FTA) is set to significantly reshape the landscape for Indian gem and jewellery exports, granting zero-duty access to the UK market for the first time. The agreement removes existing tariffs of up to 4% on jewellery exports, delivering an immediate competitive edge for Indian exporters, and reducing cost pressures across the supply chain.

1 mins

JEWELBOX RAISES $3.2 MILLION IN PRE-SERIES A ROUND LED BY V3 VENTURES

One of the leading lab-grown diamond jewellery brands, Jewelbox, has secured $3.2 million in a Pre-Series A funding round, with V3 Ventures leading the investment. The round also saw participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JIIF. The deal was exclusively advised by Dexter Capital Advisors.

1 mins

GARGI UNVEILS 'THE ULTIMATE CHEAT CODE' CAMPAIGN

Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, 'The Ultimate Cheat Code'. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering.

1 mins

ANGARA ENTERS INDIAN MARKET, AIMS TO REVOLUTIONIZE FINE JEWELLERY

US-based fine jewellery brand Angara is officially making its debut in India, bringing with it a legacy of over 300 years in gemstone expertise, and a disruptive direct-to-consumer (D2C) model that promises to redefine the fine jewellery shopping experience

1 mins

GLOW BY KIRTILALS EXPANDS FOOTPRINT WITH NEW SHOWROOMS IN HYDERABAD AND TIRUPUR

Jewellery brand Glow by Kirtilals, a contemporary extension of the legacy House of Kirtilals, has opened two new showrooms in Jubilee Hills, Hyderabad, and Gandhi Nagar, Tirupur. The recent inaugurations mark a continued expansion of the brand's presence in India, bringing its total number of showrooms to six.

1 mins

ISHA AMBANI WOWS AT MET GALA 2025 WEARING NITA AMBANI'S HEIRLOOM JEWELS

Isha Ambani made a stunning appearance at the 2025 Met Gala, once again turning heads with her elegant, yet bold, fashion choices. Dressed in a bespoke outfit by celebrated Indian designer Anamika Khanna, the Reliance Retail Ventures executive director embodied this year's theme of Black Dandyism with a unique mix of traditional Indian artistry and contemporary styling.

1 mins

Read all Stories from Indian Jeweller

Indian Jeweller Magazine Description:

Publisher: International-Journal-House

Category: Fashion

Language: English

Frequency: Bi-Monthly

A to Z of jewellery industry, read industry news, special columns like personality plus, retail innovation, designscape, interface, etc International Journal House (IJH) and Gem and Jewellery Information Centre (GJIC) comprising The Journal House Group (JH Group) are non-government bodies which are dedicated to the all-round development and advancement of the Gem and Jewellery Industry and Trade.