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In this issue
Phygital Farming Takes Root in India
In the heart of India's agricultural landscape, a transformation is underway, powered by the rapid growth of e-commerce platforms. Online platforms are becoming the bridge that connects farmers directly with buyers, eliminating the traditional intermediaries and ensuring fair prices. This shift holds the promise of addressing
long-standing challenges and propelling the sector into a new era of efficiency and sustainability. India’s agri-inputs market alone boasts a substantial $44 billion valuation, driven by over five lakh agri-input retailers serving as vital sources for farmers. As this marketplace rapidly evolves, combining the power of technology
and agriculture to revolutionise the way farmers, suppliers, and consumers interact, it brings together various stakeholders - farmers, agricultural input suppliers, equipment manufacturers, distributors, processors and retailers in one virtual marketplace. India’s B2B AgriTech companies have for decades been demonstrating
how digital platforms are addressing agricultural challenges by leveraging data, analytics, and innovative technologies to optimise farming practices, reduce wastage, and enhance the overall efficiency of the agricultural supply chain. Now, the promise of India’s agriculture e-commerce sector is poised to contribute
significantly to the surge in global agricultural e-commerce. That growth is primarily fueled by the demand for agricultural fertilisers, anticipated to secure the largest market share, closely followed by agricultural pesticides.
AgroSpectrum Magazine Description:
Publisher: MM Activ Sci-Tech Communication
Category: Business
Language: English
Frequency: Monthly
Agrospectrum is a B2B digital media platform catering to all sub-sectors and verticals of the agro business – from food grains to inputs, machinery, live-stock, fisheries to agro tourism. It regularly updates on latest news on Agri—business and analytical & informative articles targeted at agro industry and business leadership, key decision makers; R&D, policy makers, academia and farmers’ community leaders. The portal is devoted to agriculture related business and not farming activity. It neither informs nor guides the farmers on direct farming, but handles allied and peripheral areas of agriculture related activity called agriculture business.
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