The one trend that is gaining popularity is adventure tourism that opens up a whole new avenue for tourists coming to India. Keeping ITB Berlin in mind, the Ministry of Tourism in India is planning to heavily promote its adventure tourism options to reach a wider audience and make the world aware of the potential that India has in this sector. This is why 2018 has been declared as the Year of Adventure Tourism.  India & You, in its ITB special issue, has attempted to cover all the traditional and up-and-coming adventure tourism destinations and also looked into the problems affecting the sector. With this we hope to offer a comprehensive look at the sector to ease tourists into the thrilling possibilities that India has to offer. There is also Spiritual tourism, which holds a lot of potential and remains to be explored. It pertains to locations offering religious events or festivals coupled with a sense of spirituality, and now is one of the key tourism pulls in India. In here is also a humble attempt to get you the best of bits from some popular religious spots.

For long, to international tourists India has been known for a handful of very famous monuments and sites that have attracted visitors from around the world for decades, if not centuries. Be it the iconic ode to love in the shape of Taj Mahal, the architectural wonders of Rajasthan’s numerous palaces and forts or the fine sculpting that one can relish in various temples around the country. However, India is much more than these few dozen monuments that foreign tourists have traditionally visited. Thanks mainly to the long and continuous Indian civilisation and the sheer diversity of the country in terms of culture, spirituality, languages, cuisines and social traditions, India is a living museum, with hundreds of thousands of monuments of all shapes and sizes all around the country. But most of these have remain undiscovered not just by foreign tourists, but also by many Indians as the access to most of these sites has been bad, thanks to bad roads, poor railway network and absence of adequate air connectivity.

With every issue of India & You we aim at bringing forth unique and undiscovered locations in India for our readers. This time keeping in mind the World Travel Market (WTM), we decided to highlight the key beach destinations in India and how and why it has become a hot favourite choice for travellers from around the world. Each sunny strip on the Indian coastlines offers a different experience. From family-friendly water sports to private coves, beaches in India offer plenty of activities to master the wind and the waves. In this issue we also have something for the mountain lovers. We take you on an adventurous road trip in the mountains of Spiti valley in Himachal Pradesh, an uncharted land that bikers and extreme sports enthusiasts love to explore.

With the drums rolling for the 72nd Cannes Film Festival, the world is ready to witness the extravaganza of the cinematic art form in all its glory. In this issue of India & You we bring you interesting stories from the Indian cinema business. From the current major trends in the Indian film industry, offbeat indie genres gaining prominence, OTT platforms rapidly gaining momentum in the Indian market to the blooming business of Indian films in China, this issue presents before you the changing narrative in the course of Indian cinema.

For centuries the Ganga has always had a special appeal for most Indian, especially the diaspora members.  It is thus providential that the Pravasi Bhartaiya Diwas (PBD) 2019 is taking place in the holy city of Varanasi, providing a unique opportunity for the thousand of diaspora members who have turned up at the three day event that started from January 21. The young members of the diaspora are rediscovering their India connection, through activities like quiz contests on India and Mahatma Gandhi, who is considered to be the inspiration for PBD, often called the original pravasi (diaspora member).

Alongside culture and heritage, spirituality is one of India’s biggest attractions as a destination for a tourist. The pull towards temples, gurdwaras, churches, mosques and also Buddhist pagodas to pay obeisance at the various sites is involved with the life and times of various gods. We bring you reports of the Durga Puja from Kolkata and Navratri in Ahmedabad, just to highlight the contrasting manner in which the same goddess is worshipped in two cities. From the Indian state of Madhya Pradesh, we bring you a spiritual circuit built around Lord Shiva and to the north-eastern state of Meghalaya, to enjoy the best of the monsoons with its gushing waterfalls, inviting you to lose yourself in the maze of caves.

With the ITB Asia 2018 looming over the horizon, we at India and You present before you the region of India with the most untapped tourist potential. Consisting of the states, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura, the north east of India has always had to face the stigma of being clubbed together. And yet, these eight states each have unique things to offer travellers of varying palates. From the serene mountains to the enchanting tea gardens, the landscape is mersmerising. The drinks flow aplenty and the food includes some of the most unique recipes of meat that would sate all your gastronomic desires. We hope to do justice to these eight states so everyone of our readers can appreciate the beauty of the region.

This issue of India & You offers exciting content revolving around the various traditional and iconic locations of India. We covered tangible and intangible heritage values of India. The country is well known and documented for the rich cultural, social and historical heritage spanning centuries. India has perennially been a melting pot of cultures and ethos from across the globe, cutting across eras. The confluence has created a treasure trove of architectural, spiritual and linguistic marvels, strewn across the vast landscape. Also notable is the religious amalgamation through times, resulting in the rich heritage, which in most cases is found only in the Indian subcontinent.

With excitement building over the 71st Cannes Film Festival that starts May 8, India & You brings to you yet another issue focused on the film festival.

From Nandita Das’ sophomore film ‘Manto’, and Sanket Kulkarni’s short film ‘#505’, to Stanley Hector’s budget film ‘Midnight at Two’ shortlisted for the side competition, we cover how despite making it to Cannes, Indian films have been missing from the main competition for long.

Filmmakers and industry insiders like Prakash Jha and Nandita Das shed light on the changing trends in Indian cinema, censorship and more.

Take a closer look into the world of filmmaking in India as we pack the issue with interesting anecdotes from the Indian film industry.

This issue of India & You takes a look at India’s love for literature and tries to assess the direction this industry is taking in the country. For starters, India is a treasure trove of literary text and prose. Books are printed in different regional languages, which are then translated into other regional languages and also in English and other international languages. This is not limited to the classical Indian text but applies to modern content as well. The issue also looks at how new technology with its e-book readers and other online platforms is gaining traction in India. We also head to some literary festivals that are taking place in India is also adding to the nation’s love for literature. From here we go visit some old libraries, which are known for their massive collections and great architecture. So, join us on this journey, as we travel the country, fishing texts and literary trends.

Home to perhaps the largest biodiversity, notably its collection of flora and fauna, India is emerging as a favourite destination for tourists, who come looking for eco-tourism experiences. Most states have launched their eco-tourism policy and are taking steps to ensure that not just the wildlife and the vegetation in their region is preserved, but so is the human culture, lifestyle and heritage. This issue of India&You; covers a number of destinations and other subjects that touch the sensitivity of the subject. This year,  World Travel Mart (WTM) in London has chosen eco-tourism and sustainable tourism as two of its main themes, allowing countries and companies in the travel business  to exchange best practices in how to protect the environment and also boost tourism at the same time. To cater to these interests, and of our readers, in this issue we have put together a variety of topics, ranging from travel to fashion, talking about India’s sustainable practices.

There are a lot of things that can capture the essence of India – its people, architecture, art, cinema, music, dance, etc. – but none can bring out the true expansive essence of India like its food. Sure that is a bold statement to make for a culturally rich nation like India, however, Indian food, is not just about food, but about its history, its culture, the differences that separates everyone and the similarities that brings them together. ‘Indian food’ is a very vague term as it is fairly impossible to define the nation’s cuisine under any one moniker, while at the same time it can also be a daunting task to decipher it. Thus, India&You; attempts to demystify Indian food in a bid to not only give you the best experience of this enormous cuisine but to also maybe discard some of the stereotypes attached to it.

The Cannes Film Festival 2017 is around the corner and so, here we are with the May-June 2017 issue of India & You magazine focusing on India’s Cannes connect. Giving you a taste of 70 years of Indian film industry at Cannes, we take you through interesting anecdotes from the Indian cinema business. Documenting the journey of various filmmakers and industry insiders who shed light on the art of filmmaking, the business it generates, challenges and the sense of creation that spurs them on, we also take a closer look at the ills of censorship, prospect of independent cinema and the realities of documentary films; from gender issues still prevalent in the country to the surreal world of the animation industry. Explore the connect between India and Europe with following the journey of how Europe became the favourite destination of Bollywood. And finally, towards the end of your read, know about the Bollywood beauties who made fashion statements with their bold outfits at Cannes. Happy reading!

Brought together for one of the largest tourism fairs, the ITB in Berlin, this issue of India & You has been articulated with stories giving a glimpse into Indian heritage.  Keeping in line with the theme ‘Heritage Tourism’, the writers for the magazine are telling tales of history lesser known, grand Indian Palaces, vividly painted …

This issue of India&You; for the Pravasi Bhartiya Diwas (PBD) holds a special importance as it is for the time that PBD is being organised in a biennale format. Earlier celebrated as an annual event, PBD marks the homecoming of Mohandas K Gandhi from South Africa in 1915. Through this issue we introduce you to …

Wellness tourism in India is a sector that finds a high reputation for travellers from across the globe. India offers mental, spiritual and physical wellness to the countless visitors that come to the country in search for the same. Speaking to notable people from the industry in this edition of India and You, we reveal …

Gautama Buddha is a great legacy in India and inspires people from across the world. Being home to some of the major pilgrimage sites for those on the Buddhist trail, India offers a deep spiritual, cultural and historical insight into the life, works and philosophy that the Buddha is said to have lived and left behind. In the melting pot of religions that India has been, Buddhism has played an important part. We take you across the destinations that He explored as His life progressed, from Bodh Gaya where He is said to have attained enlightenment to Sarnath where He delivered his first sermon. In this journey we also stop to look at the art and architecture that has been left behind, as in Sanchi in Madhya Pradesh. We explore the Tibetan Buddhist culture through destinations such as Dharamsala in Himachal Pradesh and West Bengal and also move towards the northern part of the country, to Ladakh, to soak in the beauty of the landscape and rich culture of monasteries. Beyond our focus on the Buddha, we share some information about delicious local drinks available in India, images of the royal miniature paintings from Udaipur in Rajasthan along with the medicinal qualities of Henna and an understanding on how Satyajit Ray remains very relevant today.

At a time when India boasts of being world’s fastest growing economy with GDP growing at 7.6 pc a year, many of its 600,000 villages seem to have been at a standstill since the independence. The challenges of the villages remain the same as those decades ago – poverty, hunger, lack of proper sanitation, education, casteism to name a few. We bring to you a comprehensive view of the rural India with challenges, traditional solutions and a few innovative steps such as the rural tourism. We also take you have a taste of rural India to Shantiniketan near Kolkata. Then to Lolab valley, one of the many virgin destinations in Jammu & Kashmir and the hill destinations of Coorg the Western Ghats of Karnataka where Tamara, a luxury resort, will take care of your indulgences in the abode of nature.

As Cannes is around the corner we bring to you yet another special issue on Indian cinema. With interviews such as that of produce-director Vidhu Vinod Chopra and actor-turned-director Nandita Das, we give you an insight to the Indian cinema. We also take you behind the scene on the journey of filmmaking through various step. With this and many more about the cinemas of India, we hope you enjoy the stories as much as we did in bringing it to you.

With spring setting in most parts of India, it’s the perfect time for wildlife enthusiasts to pack their bags and throng the country in order to quench their thirst of spotting some of the rarest species that can still be found here. There are over 515 wildlife sanctuaries and 99 national parks spread across the length and breadth of the country. It also has the largest population of wild tigers across the world. From 1411 tigers in 2006, India managed to increase their population to 2226, which is indeed a quantum jump. With this issue we take you through some of the mesmerizing wildlife safaris that will leave you asking for more. Not only will you dive into the wilderness but also experience the adventure of trekking to the Chandrashila Peak, Sufism of Dargah Ajmer Sharif and unique tribal culture of Nagaland amalgamated in the Hornbill Festival. We have tried to bring in a touch of modernity as well with famous Golf destinations, boutique hotels, emerging trend of chocolates in India and how eunuchs are struggling their way into the mainstream society. Knowing your love for Indian herbs, we have dug deep into the ancient times to bring the best of the home remedies. Finally with Indian cinema making its way to the Berlin Film Festival you will get a good insight of the new heights India is set to scale.

With our latest issue of India &You; we bring to you a diverse view on the Indian Diaspora and the many problems they face around the world. Whether the Narendra Modi-led government has brought any relief to the diaspora is another interesting aspect. For the rich Indian culture we have explored destinations such as Chattisgarh that is a mix of scenic beauty and tribal traditions; Shahpur Jat, a fashion village in Delhi; Bhimbetka caves in Bhopal and the barren lands of Gujarat. Along with this we have thrown light on various evils existing in India such as rising pollution, caste system and shortage of planning to deal with natural calamities. At the end we give you an insight into the rising popularity of football in India, traditional professions that are now dying and the rich Indian herbs that will give you some quick home remedies.

PBD 2015 Accentuated by Modi, Real values for NRIS in Reality, Strengthening old ties with new COOPERATION and more...

The highlight of the issue is E-commerce in India – from a buzzword to a current day reality, the concept has been experiencing a remarkable growth. However, there are some weak links, which needs to be handled to take the industry from infancy to mature stage. A complete dossier includes consolidation, consumers’ perspective, role of logistics and lots more. Moreover, a bird sanctuary, an ayurvedic resort and a city walk will entice you in travel section. Even more, cuisine and art & culture have altogether a different experience for you in store. Keep reading!

INDIA & YOU (English) is a bymonthly magazine that aims at promoting Indian Business, Tourism, Arts, Music, Cinema, and Culture. Ours are the only publications dedicated to promoting India as a destination – both as an Investment destination amongst the business community and as a Tourism destination amongst the tourism industry. Our publications are dedicated to bringing news and analysis from India around the world. We are the only magazine on India in English with a global reach and if you want to increase your business in these key markets then we are an unmatched resource.

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India & You Magazine - March - April 2018

India & You Magazine - March - April 2018

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