BlackBook — India's Luxury Insider Magazine - December 2016Add to Favorites

BlackBook — India's Luxury Insider Magazine - December 2016Add to Favorites

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In this issue

Today, luxury is comfort. Luxury is attitude. And, now, luxury is a very
complex topic.
For too long a hefty price has been attached to luxury. Brands have
begun understanding the folly of being too exclusive. Labels have not
only introduced lower-value brand extensions but also sub-brands. Think
Bulgari and closer home, couturiers Abu Jani and Sandeep Khosla. These
brands hope that the aspirational customer will upgrade to full-scale luxe
once they have the means and the desire.
But will the young wealthy consumer buy into the conventional
definition of luxury? Ad agency Moosylvania asked more than 1,500
millennials — defined as 16 to 36-year-olds — to vote for their favourite
brands. While topping the list was Apple, Chanel and Ralph Lauren were
the only two luxury brands to appear in the top 15.
Is it art or spectacle that these young customers look for? Or does normcore appeal to them? In our anniversary
issue we speak to 10 young guns who are inheritors of a luxury brand. Each articulates how he or she plans to take
their family legacy to the next level, reaching out to younger customers, one designer sneaker step at a time!
And, wishing all our dear readers a wonderful New Year!

BlackBook — India's Luxury Insider Magazine Description:

PublisherMediascope Publicitas India Pvt Ltd

CategoryBusiness

LanguageEnglish

FrequencyMonthly

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.

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