BlackBook — India's Luxury Insider - June 2017

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If it pays to be green, why don’t we have more lush cities, more open spaces and more places to relax? The old argument of progress against trees is as tired as our grey cities, which, with the first monsoon rains, have seen their pockmarked craters fill with sludge. Indian towns are at the mercy of government apathy. When it comes to the environment, the focus of the authorities seems elsewhere, namely, on building our capacity for renewable energy. Quite a case of missing the forest for the trees. After all, who would want to stroll in a garden neatly laid out with solar panels, instead of tramping through a tree-lined grove? Increased urbanisation is leading to environmental disaster and for now, there is no solution in sight, because the simplest ones would be inimical to ‘progress.’
Naturally, the onus has fallen on us individuals and other stakeholders to increase awareness and adopt best practices. ITC Hotels’ responsible outlook is the new reality which businesses need to embrace.

BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.