NoLo goes on a High!
No- and low-alcohol beverages are complex, innovative, healthier than sodas and juices – and quite the rage in India right now! 
Check out the entrepreneurs driving the trend, read about their product and packaging sophistication, as well as their craftsmanship in exploring Indian flavours.

Brews & Spirits Media is a leading publication dedicated to the world of beer, spirits, and wine in India. As one of the most popular alco-bev magazines in the country, we provide comprehensive coverage of industry trends, product launches, and market insights. Our content features expert opinions, product reviews, and innovative ideas, making us a go-to resource for industry professionals and enthusiasts alike. Whether you're looking to stay informed on the latest developments or seeking inspiration for your next drink, Brews & Spirits Media is your trusted guide in the Indian beverage industry.

FESTIVE FERVOUR
In peak festival and wedding season, what are the strategies and volumes for beverage alcohol brands, on-trade and new activations? Read about it in the Dec-Jan 2025 edition.

PLUS:
•    Diageo India announces rare spirits cask offerings.
•    India Bartenders Week slated for February.
•    Data mining taste for wines and spirits.
•    UB ushers premium Amstel Grande beer.
•    New releases from UB, Sula, Sazerac & more

Brews&Spirits; Brews & Spirits Media is a leading publication dedicated to the world of beer, spirits, and wine in India. As one of the most popular alco-bev magazines in the country, we provide comprehensive coverage of industry trends, product launches, and market insights. Our content features expert opinions, product reviews, and innovative ideas, making us a go-to resource for industry professionals and enthusiasts alike. Whether you're looking to stay informed on the latest developments or seeking inspiration for your next drink, Brews & Spirits Media is your trusted guide in the Indian beverage industry.

MEDAL HUNT
What does winning awards in international competitions mean for beverage alcohol brands? What are the benefits to the on-trade, distribution and retail chains? A recognition of craftsmanship and innovation? Brand equity in the consumer market? What’s the judging all about? 

PLUS:
· ₹200-crore fund on tap for new microbreweries
· B&S Expo 2024: expanding footprint
· Whyte & Mackay’s ‘Cask Curations’
· McDowell’s new premium X Series
· BottleShop transforming supply chains
· Latest releases in beers, wines and spirits

Brews & Spirits Media is a leading publication dedicated to the world of beer, spirits, and wine in India. As one of the most popular alco-bev magazines in the country, we provide comprehensive coverage of industry trends, product launches, and market insights. Our content features expert opinions, product reviews, and innovative ideas, making us a go-to resource for industry professionals and enthusiasts alike. Whether you're looking to stay informed on the latest developments or seeking inspiration for your next drink, Brews & Spirits Media is your trusted guide in the Indian beverage industry.

If you're interested in beer, spirits, and wine, then Brews & Spirits Magazine is the perfect resource for you. Brews & Spirits Magazine covers the world of beer, spirits, and wine in India. It  is one of the most popular beverage magazines in India.

The magazine is known for its in-depth coverage of the Indian beverage industry, as well as its insights from leading experts in the field. It covers a wide range of topics related to beer, spirits, and wine, including:

* New product launches and reviews: Brews & Spirits Magazine covers the latest product launches and reviews of beer, spirits, and wine in India.
* Industry news and trends: The magazine also covers the latest news and trends from the Indian beverage industry, including new regulations, government policies, and market developments.
* Interviews with industry experts: Brews & Spirits Magazine features interviews with leading experts in the Indian beverage industry, including brewers, distillers, winemakers, sommeliers, and retailers.
* Cocktail recipes and food pairings: The magazine also features cocktail recipes and food pairings, so you can enjoy your favorite beverages at home.

Brews & Spirits Magazine is a valuable resource for anyone who is interested in the world of beer, spirits, and wine in India. It is a must-read for anyone who is looking to stay informed about the latest trends and developments in the industry, or who is simply looking for inspiration for their next drink.

If you're interested in beer, spirits, and wine, then Brews & Spirits Magazine is the perfect resource for you. Brews & Spirits Magazine covers the world of beer, spirits, and wine in India. It  is one of the most popular beverage magazines in India.

The magazine is known for its in-depth coverage of the Indian beverage industry, as well as its insights from leading experts in the field. It covers a wide range of topics related to beer, spirits, and wine, including:

Brews & Spirits Magazine is a valuable resource for anyone who is interested in the world of beer, spirits, and wine in India. It is a must-read for anyone who is looking to stay informed about the latest trends and developments in the industry, or who is simply looking for inspiration for their next drink.

SINGLE & READY TO MINGLE
Take a deep dive into the stellar ascendance of Indian single malt whiskies, within the country and abroad.
PLUS:
Future prospects for beer, spirits in India
Q&A with Zonin Wines, Hendrick’s Gin
Cocktail & consumer trends for 2024
Picking consumer brains & other tech updates
Brews & Spirits wishes all its readers a Happy New Year!

Brews and Spirits magazine, the latest addition to the family
of PDA Trade Media, is an initiative to cater to the
information demand of the industry. Brews and Spirits aims
at helping brands showcase their products to the hotels,
bars, pubs and brewpubs across India as well as help
suppliers to the alcobev industry showcase their products
and services.

B&S Expo: 13-15 September
 
Fourth edition of the important trade show, master classes, competitions, and awards in Bengaluru. Conference on ‘The Shape of Things to Come’. What’s in it for you? 
PLUS: 
• Battling the underworld of counterfeit alcohol
• Masterclass: Identifying defects in spirits
• Licence Raj: cost of compliance for drinks industry
• Barrel ageing in barriques, hogsheads & foudres
• Chivas puts collaboration ahead of competition

Brews and Spirits magazine, the latest addition to the family
of PDA Trade Media, is an initiative to cater to the
information demand of the industry. Brews and Spirits aims
at helping brands showcase their products to the hotels,
bars, pubs and brewpubs across India as well as help
suppliers to the alcobev industry showcase their products
and services.
The aim is to inform and empower various segments of the
industry – as well as potential investors – to help them grow
and thrive. There will be articles on technology and
traditions, innovations and trends, expert tasting events,
cocktails and conferences – from within the country as well
as abroad. In addition, it will keep the industry connected.
The magazine will be tailormade to support key
decision-makers from wineries, breweries and distilleries,
brand-makers, the owners and staff of pubs, clubs and
hotels… as well as sommeliers, brewmasters and
Cicerones themselves!

Retail Success
Started by Indian immigrants in London, The Whisky Exchange is a success story that can, today, boast of being the world’s biggest online liquor retailer.  Read about what Sukhinder Singh, Co-Founder and Managing Director had to tell us…

PLUS:

• B&S Expo: Raising a glass to innovation!
• Bar to brand: the making of new entrepreneurs
• Portuguese Rosé that captured the world’s indulgence
• Going ‘green’: Vijay Mudaliar on localisation, alternatives

Angels’ Share
India’s start-up alcohol beverage ecosystem is on a relentless growth path. Take a look-see at the investors (and funds) that are bolstering the craft liquid start-ups across the country.
PLUS:
• Low-cost malt alternatives to beer brewing
• B&S Expo 2023 aims to keep the spirits high
• Vijay Dev of Bacardi on Scotch whiskies in India
• Guirec Danno of Distell International on his India plans
• Cocktail trends India 2023, according to Bacardi
• Moët & Chandon unveils Grand Vintage 2015

Bar-trending 2023
With an exciting New Year about to begin, we undertook some trend-spotting with bar owners, beverage managers and top bartenders from a cross-section of independent and hotel bars. These “watering holes” have been drawn from the metros, as well as Tier-2 and Tier-3 cities. Find out what we discovered…
PLUS:
• Impact of India-Australia Free Trade Agreement
• Brian Kinsman, Malt Master, on crafting the Glenfiddich
• New hopes for circular plastic recycling
• Introducing the Gilbert family: the wine wizards of Oz
• Why Goa-made brews and brands adopt Konkani names
• Many new product launches – some surprises too!

Life serves you lemons?
Opt to go Green!
Constructing a beverage programme that is conscious of its impact on its environment gives a positive spin, and earns a green badge of honour. Sustainability is great to have for any bar; but what is the philosophy behind the buzzword?
PLUS:
• Vault Home Bar Fest in February 2023
• Launches, Q&A, market studies, technology & more

Fresh ferment in cans and kegs
From commercial breweries to a ground-breaking set of entrepreneurs, beer in India is being crafted in bottles, cans and kegs like never before. What’s all the ferment about?
PLUS: The recent Brews&Spirits; Expo fired on all cylinders: from a star-studded line-up of speakers for its panel discussions to industry and government top-shots, who shared interesting perspectives with the audience.

Brews&Spirits; Expo is here!
 On 6 & 7 July a mix of exhibition, conference, workshops and tastings await you at Manpho Convention Centre, Bengaluru.
Check out expo highlights in the magazine. 
PLUS: Business buzz and bar designs; new launches, cocktails and events; more technology articles, and even a photo-shoot!

SurGINg Ahead!
Although gin accounts for only 1% of the country’s spirits market, premium offerings from craft gin makers in India are helping redefine cocktails across markets. Exotic botanicals and cross-border collaborations are powering the expected annual growth of the category to 11.1%.
PLUS:
Five Indian bars among Asia’s 50 Best
Diageo honours 4 Indian whisky icons
‘B&S Expo’ primed to call the shots
New brews, cocktails, mixers & spirits

LEGEND SPAWNS A LEGION
Master Blender N. Janardana Menon (ex McDowell’s & UB Group) has many ‘firsts’ to his credit in his 60-year career. He has now channelled his passion and experience into bottling his own premium blended whiskey.

PLUS: Business buzz on beer & branding | New launches, cocktails & tech | Analysis on wines in India

BAR-BAR DEKHO
A handful of young path-breaking brands in India are ushering in a "bar culture", seeking out new opportunities, surmounting challenges and defining growth strategies.
PLUS: Changing consumer preferences; wine & whiskey tastings; and many more cocktails!

'Green' beer anyone?
Climate change mitigation is introducing innovation in brewing materials, technology, packaging and transportation. Scientists and multinationals are taking steps to reduce the environmental impact of alcoholic beverages and make the industry more sustainable.
PLUS: Brews&Spirits; Expo in Bengaluru in July 2022; new beer, wine and spirits launches, as well as cocktails, for the festive season!

Breakout Performance!
In recent years, ‘experience over intoxication’ has seen domestic demand soar for super-premium spirits and wines. Check out which ones!
PLUS:
Monin has big plans for India; heady stuff from Rakshit Jagdale; chat with Diageo’s Mahesh Patil; Big Banyan’s premium wines; and cocktails spiked with innuendo!

PRECIOUS INHERITANCE | Successful spirits companies in India have made a mark in domestic and international markets through hard work, often under oppressive market pressures. Now, young leaders are taking on the mantle from elders. Take a peek into how their acumen, attitudes, ideas and innovation are making a difference.

PLUS: Awards for Indian bars & brands; product launches; cocktails & celebrations; tech & tips; and news from everywhere!

STIRRED, NOT SHAKEN!
Although very few are in the profession, women bartenders in India have hit the right notes. Read the latest issue of Brews&Spirits; to find out what makes them tick!
PLUS: How sparkling wines are made from fruits; and a second awakening about heritage liqueurs from Rajasthan’s royal families.

WINE VISTAS
The younger age profile and health-consciousness among consumers are going hand-in-hand with a new-found awareness about Indian wines, their affordability and global recognition. Are we heading towards the long-awaited 'sunrise' for the wine industry? 
PLUS: New offerings from wineries; more craft gins and pre-mixed G&T; flavour-'infused' feni, vodka & rum; Indian single malts and 'phoren' blends.

'Sorcerers of Spirits'
Read the latest issue of Brews&Spirits; magazine. Cover story on talented distillers and blenders.
Plus read about bottled and batched cocktails, new product launches and more.
Season’s Greetings and happy reading from us all!

Hot Shots!

India continues to be the world's largest whiskey market, with brands such as Officer's Choice, McDowell's Number 1, Royal Stag and Imperial Blue, all featuring in the list of Top - 10 spirits brands in the world by volumes. Now, with double-digit growth in the Premium and Prestige whiskey segments, that's where the action is.

Read who's doing what…

'Rum Resurgence!'
Read on to find out why ‘Rum is ice, spice and all things nice!’ in the latest issue of Brews&Spirits;.

Brews and Spirits magazine is an initiative to cater to the
information demand of the industry. Brews and Spirits aims
at helping brands showcase their products to the hotels,
bars, pubs and brewpubs across India as well as help
suppliers to the alcobev industry showcase their products
and services.
The aim is to inform and empower various segments of the
industry – as well as potential investors – to help them grow
and thrive. There will be articles on technology and
traditions, innovations and trends, expert tasting events,
cocktails and conferences – from within the country as well
as abroad. In addition, it will keep the industry connected.
The magazine will be tailormade to support key
decision-makers from wineries, breweries and distilleries,
brand-makers, the owners and staff of pubs, clubs and
hotels… as well as sommeliers, brewmasters and
Cicerones themselves!

Brews & Spirits Magazine Cover - December - January 2024 Edition

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Brews & Spirits Media is a leading publication dedicated to the world of beer, spirits, and wine in India. As one of the most popular alco-bev magazines in the country, we provide comprehensive coverage of industry trends, product launches, and market insights. Our content features expert opinions, product reviews, and innovative ideas, making us a go-to resource for industry professionals and enthusiasts alike. Whether you're looking to stay informed on the latest developments or seeking inspiration for your next drink, Brews & Spirits Media is your trusted guide in the Indian beverage industry.


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Brews & Spirits Magazine - June - July 2021

Brews & Spirits Magazine - June - July 2021

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