Annual CONSUMER
COMPENDIUM 2014

For the third year in a row,
4Ps B&M & ICMR bring you the most comprehensive
survey of the buying
behaviour of the Great
Indian Middle Class

Lady, we don\'t need you!

Why Indian companies still don\'t trust women to run their marketing campaigns

INDIA’S FUNNIEST ADS 2013

ICMR-4Ps B&M bring to
you the top advertisements of 2013 that tickled the funny bone,based on an exhaustive consumer survey

Also: Best of 4Ps B&M 2013

4Ps B&M PRESENTS iNet 2013

For the second year in a row, 4Ps B&M in association with the Indian Council for
Market Research (ICMR) brings to you the
most cogent and defi nitive list of India’s
most popular Internet portals

India\'s best B-school 2013

An exclusive ICMR-4ps B&M survey

India\'s 100 Most 
Valuable Brands 2012-13

DEAD DUCKS & DYING STARS

WHY SHOULD WE BE BULLISH ABOUT THEM

A NEW BRAND-SCAPE

With brand valuations playing a significant
role in the market
capitalisation of companies,
organisations are reevaluating their
brand communication
strategies. 4Ps B&M
takes an in-depth look
at some critical brand
journeys that have
created benchmark lessons for marketers in India.

THE 4Cs BUYING BEHAVIOUR MODEL

A LANDMARK RESEARCH MAPPING THE FORCES BINDING THE 4CS: CARS,CELLPHONES,CREAMS,
CONSUMERS

Inside the buyer\'s mind.
Does brain mapping hold the answer? The premium cycle segment is where the future potential lies and more...

Collector’s Issue
ANNUAL CONSUMER COMPENDIUM 2013

FOR THE SECOND YEAR IN A ROW, 4PS B&M-ICMR BRING TO YOU THE MOST COMPREHENSIVE SURVEY OF THE GREAT INDIAN MIDDLE CLASS

SMILE WINK LAUGH

India’s funniest ads in 2012 and why the humour quotient really worked this year

Also: Best of 4Ps B&M 2012

The cmos guide to social media marketing 2013
A university of cape town - IIPM think tank - 4ps B&M Joint study
Along with on-ground primary
research fi ndings from the Indian Council for Market Research

THE MOST POWERFUL AND POTENT POLITICAL ADS

Political ads are often the most diffi cult to evaluate. Sometimes popular ads aren’t really effective. As election
campaigns in US gain omentum,
4Ps B&M looks at some of the most memorable — funny, innovative, emphatic or downright weird — yet potent political ads across the globe that changed the game of power forever

BADMAASH COMPANY

How advertisements and controversies make for a heady cocktail that leaves the brand high on awareness and recall

For the first time ever, 4Ps B&M, in association with the Indian Council for Market Research, brings to you the most cogent and definitive list of India’s most popular Internet portals

India's 100 Most Valuable Brands 2012

FOR THE SEVENTH YEAR IN A ROW, ICMR-4Ps B&M BRING TO YOU THE COMPREHENSIVE
AND COGENT LIST OF THE MOST VALUABLE BRANDS THAT MAKE INDIA INC. PROUD

CAN MINIMALISM WORK IN INDIA?

WHILE A RECESSION-PLAGUED WORLD IS LOOKING TO EMBRACE THE ‘LESS IS MORE’ PHILOSOPHY, MARKETERS NEED TO BE RELATIVELY MORE SELECTIVE WHEN IT COMES TO APPLYING IT IN THE INDIAN CONTEXT

India's Best B-Schools 2012
An exclusive ICMR-4Ps B&M Survey
Also featuring 15 Power private universities,
25 Most promising engineering institutes, and 
Top 5 Education learning centers in India

The Famous 5 Will their come back tales have a happy ending?, "Maintaining Profits will be Tough in future", This Man Believes in Promoting his brand in the Right Places, How to become a 'Knowing' Company and more...

How Advertisers are Redefining the 5Es of Advertising, History and Anthropology are our Tourism Brands...

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4Ps is a global Business and Marketing magazine with an India - centric approach to ensure relevance to our target audience. We cover the areas of business strategies, advertising, branding, media, Information Technology, financial & stock market, general strategies, country stories with a positioning focus, international columnists on various business issues, company & personality profiles, lifestyle, etc.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

4Ps Business & Marketing Magazine - February 2014

4Ps Business & Marketing Magazine - February 2014

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