Apparel & Fashion Magazine - January 2016

In this issue

This issue of Apparel & Fashion talks about the most critical issue of apparel industry, i.e the rising competition between online and offline shopping. Team Apparel & Fashion conducted a survey to find out what is the choice of youngsters when in it comes to buying apparels. Students in the age group of 18-30 formed the part of surveyors. The survey revealed that the students do not have a particular buying or pattern however, their main concern in pricing and variety wherein online is definitely taking a lead. Hope you will enjoy reading the survey and will share your views on the same.
The downturn in the market has already affected business in a major way as most of the retailers and brands are facing tough times. The winter season also did not brought any respite, in fact, it was a total washout because of delayed winters. As a result of most of the retailers proponed their sales and that has added on to the woes. At the same time, the news of Fabindia crossing Rs 1000 cr mark in sales comes and makes us to rethink about the strategies of growth. While most of the retailers are surviving on the discount spree, Fabindia has created an example by not following the trend and keeping its stores in profits without discounts. A deeper thought on the situation is the need of hour. In this issue of Apparel & Fashion, you will read about reactions of manufacturers on the sales during winter season and the reasons of low sales throughout the year. You will also read some great ideas of conceptualization of stores which are being used by top notch brands across the world. Read more on http://www.apparelfashion.net/